An article by Candida McCollam, owner of Localspeak, conveys that as demand for integrating social media intelligence into the ecosystem of companies grows, human data has become the new currency. Companies have not only seen the correlation between growing brand loyalty through employee advocacy programs, but significantly, also see high returns on the value of adopting new social intelligence collaboration tools. He also mentioned some of the potential use cases among the cross-vertical implications. The article also talks about emphasizing the need for disruptive technology and tools that deepen organizational collaboration and thereby, elevate customer experience and brand loyalty. Combined with a holistic social media strategy and leadership, enterprise shared analytics equips brand product teams throughout the organization to collaborate creatively and compete intelligently.

To know in details visit http://socialmediatoday.com/localspeak/2394696/social-enterprise-realigning-disruptive-technology