In order to build your brand effectively using social media, there are few things that you need to keep in your mind. When branding, one must be smart to choose the right platform out of hundreds of social media platforms. In order to make a social brand effective, one must be on his toes all the time. One shall try and engage with its customers other than just mechanically promoting the brands. Including attractive pictures in your posts and being consistent helps your social brand to reach out to more people effectively. Taking help of already established social media participants can help you to pocket a goal really fast. Read more at: https://www.entrepreneur.com/article/278628

Visual content is more effective and interesting than text article. In a research, it was found that colored and eye-catching visuals increase people's willingness to read a piece of content by 80% and 40% of people respond better to visual information than plain text. Infographics and videos are also powerful, and interesting platform to represent a message. Research shows that infographics are liked and shared 3 times more than other any other content on social media. Read more at: http://www.business2community.com/content-marketing/20-infographic-video-facts-feel-power-visual-content-01544708#Cr0SLgpyZOmoqY49.97

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

Social media marketing is becoming important for modern business houses and it is about more than just setting up a profile page and posting the occasional update. The goal of the social media marketing is to build a bond with the audience, and to spread message through shares and reposts. Content is important but, the timing and frequency of posting matters a lot. Read more at: http://www.business2community.com/social-media/update-social-media-infographic-01544177#xexbEW2s1LgAGWXm.97

Nowadays, social media is much more than a marketing tool and most businesses are beginning to realize the power of integrating social media teams into their business. Social media marketers are the first points of contact with customers. They have conversations and audience data that can be used to create a better consumer experience. Author Dhariana Lozano writes in her article about some ways to use social media beyond marketing. They are - Product development, Feedback, Extend the Life of Content, and Testing & Borrowing Content for Offline Initiatives. Read more at: http://www.business2community.com/social-media/4-ways-use-social-media-beyond-marketing-01503766#1C1P7ukIEJ7h66ir.97

Social media platforms are influential sources which are employed by government, corporate, and academics to study human society. Social media has played an important part in getting us closer to the "real" during a conflict. It can also take us further away by constantly viewing conflicts on a buzz feed list or Instagram post which seems to be unreal. To know more, please read the article by Ellie Mae O’Hagan : http://gulfnews.com/opinion/thinkers/does-social-media-really-bring-us-closer-to-the-reality-of-conflict-1.1303773 

Indian Railways has solved many issues of distressed passengers using social media platforms. Railway Minister Suresh Prabhu said in his rail budget speech that his ministry had set up a social media cell responsible for taking action on passengers' request for help. After turning social media for feedback and complaint redressal mechanism, Railways are helping their passengers more efficiently. To know more, please read the article of Hindustan times -: http://www.hindustantimes.com/india/how-railways-is-acing-social-media-to-help-passengers-in-distress/story-O0mWmcHVSh8iyxatmeMMZK.html 

Nowadays, companies can generate more leads, retain existing customers and improve their customer service processes by incorporating data from sources like social media and server logs. Big data also improve the functionalities and features of CRM systems by providing accurate, and valuable information. Companies source big data from social media platforms, web clickstreams, sensor networks, mobile apps and computer logs. These information, gives insights about the thoughts and feelings of consumers, but, sometimes, they struggle with the large volume of data. So, if the companies have a good coordination between CRM solutions and big data, it will help the companies in the future. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-why-big-data-technology-and-crm-are-the-perfect-match-70625

Communicating and reaching to customers is important to any business and that part is played by establishing connection through social media platforms. It is important to have a sound social media strategy for improving business. Jessica Oaks (Editor, Freshly Techy), writes in her article about some tips for stepping up your social media strategy to improve overall business. Read more at: http://www.socialmediatoday.com/marketing/jessoaks11/2015-09-04/5-tips-strong-social-media-strategy

Social media is becoming popular. Social media answers millions of users nowadays. These users want their personal news feeds and timelines is full of interesting content. Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter.  Answer? Photos and videos. Pinterest, despite being new in social media field, is actually the second-largest social media traffic referrer behind Facebook. To know more about the reasons why images will increase social media research, follow: http://www.socialmediatoday.com/social-networks/2015-04-04/6-reasons-why-images-increase-your-social-media-reach