Social media has been in the center of attention when it comes to web marketing, yet many business leaders are skeptic about it. Some business leaders believe that customers do not respond or interact with them through social media. But this gives a wrong impression that the popularity of their products is not increasing. Just because people do not comment or like their product in social media, does not mean that they go unnoticed. According to a recent study, social media is the most effective way of marketing, when done in the correct way. So the effectiveness is dependent more on the user than the tool itself. To know more read: http://www.huffingtonpost.com/casey-cavanagh/its-not-facebook-its-you-_b_7270892.html?ir=India&adsSiteOverride=in