A number of companies are creating new avenues for revenue generation by thinking out of the box and encouraging amateur-made catchy videos on social media platforms like Facebook and Twitter. This approach helps to nurture talent. Famebox, a company supported by Malaysia's Astro Group, is on a project where it aims to create "webstars" and make profits in an unconventional way, by making videos go viral so that they bring in at least a million hits. Revenue can also be generated by sharing with YouTube but it depends on the sponsorships from brands that are looking to advertise on social media. According to Kunal Rao, co-creator of The East India Comedy, the shift to online media for satire and commentary is due to the rising censorship on TV channels. To know more, read at: http://articles.economictimes.indiatimes.com/2014-08-16/news/52873607_1_video-online-social-media-viral