SigmaWay Blog

Cloud computing includes using a network of remote servers hosted on the internet as opposed to a local server. This helps schools and educational systems to manage their content in a simpler way and it helps to cut IT cost. In fact, it is said that within one year, cloud computing in K-12 schools is expected to consume a quarter of the entire IT budget; four years from now, that figure will grow to 35 percent. Benefits of cloud to students and educators:

Storage: The Cloud allows its users to store almost all types of content and data including music, documents, eBooks, applications, photos, and much more

Accessibility: Any data stored in the Cloud can easily be accessed from almost any device including mobile devices such as phones or tablets.

Collaboration: Because the Cloud allows multiple users to work on and edit documents at the same time, it enables effortless sharing and transmission of ideas.

Digital enterprise, associated with the design, development and delivery of innovative products and services through online channels, is the result of a long, multi-year journey that includes cloud computing as a vital component. Saugatuck Technology analyst Mike West in a recent post says Business and IT leaders still have plenty of work ahead of them — even if they are well along in their cloud implementations. With its inherent ability scale, as well as providing immediate, on-demand access to the latest solutions and approaches, cloud provides ready-to-deploy environments for creating and delivering the innovative business strategies and products that are part of digital enterprise.  A separate Saugatuck survey of 203 enterprises finds at least 60 percent are now creating and delivering new digital products and services to customers and nearly 70 percent are enhancing or updating traditional products and services as a digital experience. Most organizations are still in the early stages of their digitization efforts, but Saugatuck expects digital enterprises to accelerate over the next three to five years. The ability to effectively deploy cloud will shape the speed at which enterprises go digital. Digital business success depends on “the availability and utility of increasingly powerful and flexible cloud-enabled, and cloud-delivered, technology and business services,” Guptill analyst at Saugatuck states. To know more go to: http://www.forbes.com/sites/joemckendrick/2014/06/29/are-digital-business-and-cloud-computing-joined-at-the-hip/

In-order to perform better and earn more profits a company should take help of data analysis and CRM analytics to find correlations, patterns, and find out trends that will serve up the type of information to tailor customer experience. According to an article by Marianne Cotter at CRMSearch. According to Forrester analyst Kerry Bodine “Despite its economic power, customer experience remains the most misunderstood element of corporate strategy today,” In a soon to be published book called “Outside In,” Forrester Research argues that customer experience is a fundamental business driver. Five reasons to integrate big data analytics to CRM are:

• Better customer understanding

• Better understanding of the customer-facing operations

• Decision support

• Predictive Modelling

IVVR ( Interactive Voice And Video Response) which was once thought as a revolutionary technology has lost its grasp and nobody is interested in it anymore. Cloud telephony as well as hosted IVR services seems to have substituted it. Most of the Value Added Service providers are moving towards cloud telephony to provide corporate IVR services. But, in India it has to face a lot of difficulties. Till date, 3G technology has still not covered a majority of India and so even video calls are difficult leave alone IVVR. Also WhatsApp has become more popular and people prefer using it. Moreover, smart phones generally have a good quality camera but not speaker which makes it inefficient for IVVR. Hope that with the launch and greater spread of newly launched 4G IVR can gain its position back in India. Read more at: http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372 http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372

While CRM applications officially gather terabytes of helpful client data for organizations, significant deeper insights are also en route because of a creating new pattern of predictive analytics capabilities being integrated into CRM. The huge draw is that organizations will have the capacity to utilize existing CRM information to tremendously enhance basic one-on-one associations with clients. An alternate key profit is that it will help organizations create extra deals when clients reach them by breaking down approaching client information progressively. 

It's the same thought with CRM that incorporates add-on or implicit predictive analytics when a potential client arrives at your company's Web webpage to make a purchase. In the event that a client is offered this item at this cost at this point, would they say they are likely to purchase it? One can make a targeted offer to a client focused around what they are looking for. The probability that they acknowledge that offer will figure out whether you can augment client maintenance, deals and benefits. 

As these sorts of predictive analytics features are presented, organizations will need to evaluate their methodologies to joining the right parts into their own particular foundations. That will take research, detailed inquiries and discussions with teams from marketing, IT and other departments, as well as market research and more. It's not something one will be able to jump into with little thought. One ought to know his objectives before he make the first strides so he can attain sufficient payback from his investments of time and resources. To read the full article visit: http://www.cio.com/article/2371968/customer-relationship-management/how-predictive-analytics-will-improve-crm.html

Is our privacy at risk?- This is the most discussed question in today's world of big data where companies like Google is able to capture data from homes and offices as well as video footage for storage anywhere in cloud, provided by Amazon Web Services. According to Danielle Hughes of Divine Capital, computers are learning to interact with one another and this is raising concerns. Though, it is true that people are living in the post-privacy world today as younger ones have no issues in sharing their personal information in social media. But, Hughes thinks, this is the beginning and in the future machines will start to teach other machines and tell back the information analytically to big companies. She also concludes that it will not lack investments in future, as for example IBM is already projecting $20 billion in revenue from big data in 2015. Read more at:http://analytics.theiegroup.com/article/53ac20613723a8031500002b/Our-Connected-World-Big-Data-Big-Profits-And-No-Privacy

Cloud computing has become very popular in the last few years and many of the market researchers believe it to be the future but only if the security problems are eradicated. Not only businesses but also regular internet users are looking forward towards cloud computing through various ways like that of Dropbox, Google Docs and more to access their files in a fast, cheap and efficient manner. But this is one side of it. On the other hand experts are worried about the lack of data security it offers and the high risks of hacking involved. A recent survey reveals that 80 percent of the experts are suspicious on using cloud computing due to its security reasons. Cloud computing is at its nascent stage and it shall be given time so that the providers can improve over its security issues and to expand its usage freely in the coming future. Read more at: http://www.techtimes.com/articles/8449/20140615/cloud-computing-is-the-future-but-not-if-security-problems-persist.htm http://www.techtimes.com/articles/8449/20140615/cloud-computing-is-the-future-but-not-if-security-problems-persist.htm

From a napkin to a 3D model every product development starts with an idea. Time, money and expertise is required to bring that idea to a marketable product. With the fantastic renaissance of innovation creating professional looking design with a little help is now easier and cheaper. Knowing your product inside out is very necessary. Putting initial pieces together gives you an idea about manufacturing details and also about speaking with professionals’ investors. It takes a little time to build and master the software but costs are less than that of a development firm. 

A number of companies have spawned and acquired hacker collectives as well. Thingiverse.com  even feature their homemade designs on their site which includes toy cars to salt and pepper shakers to robotic arms, with more ease and collaboration DIY modelling today acts almost as a natural prelude to prototyping. To know more about this aspect, follow this link:  http://www.inc.com/guides/2010/12/how-to-develop-a-prototype.html

Healthcare is altering rapidly and so is the industry's need for analytics and business intelligence. Sometimes business intelligence refers to a large group of analytics, data warehousing and revelation tools. Sometimes, business intelligence tools are associated to the visualization coating only - tools that take the data and gives a visual illustration of it. The core of data warehousing is a dimension to assist the understanding, approaching and exploiting data in terms of BI. In general, a data warehouse is a centrally managed and easily available copy of data gathered from the transactional information systems of a health system. Such research and analysis enable measurement, which helps in accepting and the most informed business and clinical decisions. Sources can be internal , such as electronics health records (EHR) systems, patient happiness systems, prices or financial systems; or exterior, such as systems linked with a state or central administration . Read more at:

http://www.healthcatalyst.com/healthcare-business-intelligence-data-warehouse

The integration of cloud technology and advanced analytics allows organizations to find and use information to save money, deliver on the mission more effectively, create new value and make better decisions. Through Cloud Analytics, Booz Allen( a leading provider of management and technology consulting services to the US government in defence, intelligence, and civil markets) helps organizations gain valuable insights from large data sets, and—in the critical next step—strategically use that knowledge to drive mission success. Cloud Analytics is a data driven frontier; the term for a set of technological and analytical tools and techniques specifically designed to help clients extract information from massive data. For Booz Allen’s clients, cloud analytics involves more than algorithms. According to Booz Allen “we leverage our firm-wide expertise to provide clients with end-to-end solutions”. This includes bringing in teams of experts who understand the underlying issue to be solved, can make sense of the data for a specific organization, who can help the organization use it effectively, and who can develop tailored applications to maximize the value of the data. To know more about this, go to:http://www.boozallen.com/consulting/technology/cloud-computing/cloud-analytics

2014 is expected to be the year of cheaper analytics. Along with the announcements of new features from some SaaS providers like Gainsight, gShift and pricier systems from Adobe, IBM, Oracle etc., a firm Rival IQ has recently released the beta version of a new SEO analytics features which is now included in all the company's service tiers and its service includes analytics for websites and social media. It might also provide an easier approach for marketers who are now technically backward. About 1,000 companies are now the users of digital marketing/analytics. One of the officials of HP's cloud computing division has started using Rival IQ and said that they are trying to provide enough data across all the different areas at a very cheap rate so that one can easily grab charts, and see reports from one place and then export everything to PowerPoint, CSV or PDFs. The landscape features of this SEO analytics also allow users to see what their competitors are doing in social and SEO and can be used to research best practices for a whole area like e-commerce. Read more at:http://www.cmswire.com/cms/customer-experience/a-cheaper-alternative-to-marketing-analytics-025687.php

Most shopping websites, regardless as to whether they are auction based like eBay or are just one sprawling marketplace like Amazon, tend to prominently feature a list of recommended products on their homepages. These lists are the results of their product recommendation engine.

They work by taking into user preferences or your preferences for that matter and then correlate it with the products and services available on the site. Needless to say, product recommendation engines naturally enjoy access to the entire product and service database of the website. Information is filtered with your preferences in mind and, afterwards, the product search engine comes up with a list of products and services that it considers likely to appeal to you.

Predictions made by product recommendation engines are not only based on the description of the product and service but also on whatever information it can obtain from your own social environment and previous web history. It first gains access to a pool of users and collects data based on their behavior online, their activities, and their preferences. All the information collected is then filtered and submitted to a platform which categorizes them into products that a group of users may like or dislike. When you visit the site, the first thing it will do is to determine which group of users you belong to. From there, it will provide recommendations on the assumption that your tastes are similar to users it had studied in the past. To read more: http://www.aboutdm.com/2013/01/product-recommendation-by-amazon.html

Normal 0 false false false EN-US X-NONE X-NONE

Digital Marketing agencies offer a service for a calculated fee if one wants to undertake a media marketing project, he has to hire a programmer who specializes in social media marketing. After the project is done he is left with two unnecessary employees to whom he has to pay a fair amount. These agencies will allow him to use the knowledge for minimum period of time with no responsibility after the end of the project. These agencies are well responsive of the reality that what marketing method hysterics the company best. Two varieties: large and small. Larger companies admittance variety of tools and they publish these messages in Twitter, Facebook, emails. The smaller companies may do not have huge resource and tools they spotlight on an exact feature of social media. A person-to-person conversation with the top personnel in that company is an additional benefit which the small agencies provide.Read more at: http://socialmediatoday.com/michael-bird/2537756/bring-your-business-global-marketplace-what-look-your-digital-marketing-agency?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29

Healthcare industry has changed a lot from what it was five years ago. Thanks to influx of technology, policy reforms and care model innovations. Patients, today, are better informed by instant access to health information sources. According to a recent study by Intel, patients today are ready to see technology play a greater role in their care. Technologies like ingestible monitors can collect valuable health data and also the providers are eagerly using mobile devices and telemedicine tools to better care for their patients which in turn helps to increase operational and administrative efficiencies. Health systems are also dependent on big data to improve and better manage population health. Physician and hospital use of health IT has already more than doubled in 2013, and 2014 is going to see another exponential innovation. Cutting costs and broadening access to quality of care and also emphasizing on patient's experience, providers are refining ways to better serve their patients. Apart from such innovations, use of sensor technology, relying more on big data will increase. Health systems will become more transparent. Read more at:http://www.informationweek.com/healthcare/leadership/healthcare-in-2014-innovate-or-be-left-behind/d/d-id/1204285

Market research is classified into two categories: problem identification research and problem solving research. Problem identification research helps the marketing teams to identify the problem and its implication. Through problem identification research the factors like market characteristics, brand image, market share and market potential are discovered. Brand image is the customer's perception about the company's brand; market characteristics looks at the variety of preferences of the customers; market potential refers to the product's potential profit and the demand elasticity of the products; market share gives an estimate of the share of market that is captured by the concerned company. The research options like market segmentation, distribution research, pricing research, promotional research and product research help solve potential problems. Distribution research determines where the product should be sold; market segmentation involves grouping customers with similar backgrounds and preferences; pricing research determines the actual price of the product; product research involves testing a new or revised product and regular up gradation and promotional research measures the effectiveness of advertising strategies. Read more at:

http://blog.marketresearch.com/how-to-identify-solve-your-business-problems-using-market-research

Risk analytics is increasingly important for banks as they cope with a complex regulatory and competitive environment. Important technologies and calculation engines are now available that are critically important to the future of banks and the entire industry. At the same time, it is possible to develop an over-reliance on analytics, so a balance needs to be found.

Developing more comprehensive and integrated capabilities is increasingly important. Integrated stress-testing, for example, is an important means by which the science of risk management can be turned into more of an art, such that it can be communicated and appreciated by a wider audience. An effective stress-testing framework encompasses a wider spectrum of macro-economic, social, political and environmental considerations and forecasts and so can help banks avoid the tunnel vision that can prevent them from making good decisions and taking timely action.

Companies are investing in risk analytics and intend to increase those investments, yet the potential return is often stifled by inconsistent or incomplete data. This prevents organizations from generating the insights needed to support a more predictive approach to risk management. To read more: http://www.baselinemag.com/analytics-big-data/banking-on-big-data-and-analytics.html

Big Data is about large volumes of unstructured data along with rapid analysis with insights being noted within seconds. Big Data allows narrower customer segments and help in tailoring precise products and services which will then allow for companies to develop the next-generation products and services. The fact is that Big Data requires more capacity, highly efficient accessibility. It would require scale-out or clustered storage systems - such as scale-out NAS (Network Attached Storage) which can scale out to meet capacity and uses systems which are distributed across many storage devices and can handle billions of files without degradation of performance. Big Data using Hadoop stack has been gaining acceptance widely. Also, organizations which create and store more transactional data in digital form can collect more accurate and detailed performance information on everything. RAID-based storage systems have huge storage capacity but not necessarily what Big Data requires and RAID based systems cannot protect data from loss. Thus, most IT organizations incur additional costs which use RAID for Big Data storage as they need to copy it two or three times to protect it from loss. Read more at:http://www.informationweek.in/informationweek/perspective/296730/environments-object-storage

Normal 0 false false false EN-US X-NONE X-NONE

People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing

Business intelligence (BI) is the larger term that depicts the accumulation and investigation of an association's own data, including sales data plus legacy documents. It addresses the inquiry of whether an organization has all the essential assets and techniques to work effectively in a specific business sector. This brainpower is regularly used to control expenses, comprehend operations and execution, and also build profit and adequacy. 

Market intelligence (MI) serves to enhance choice making. The distinction is that BI concentrates on an organization's own particular information and MI concentrates on outside data. MI provides for you a reasonable picture of business sector open doors, dangers, client necessities and the focused scene. Examining this data will help you choose how you can develop the business, addition piece of the overall industry, dispatch new items or enter new markets. 

A blend of BI and MI can reveal to you whether your inner assets are ideally adjusted to outside business sector potential. Using both MI and BI can give effective experiences – yet the test is that business knowledge and business sector sagacity information come in distinctive structures and configurations. This influences how the accessible information is gotten to, consolidated, dissected and utilized. 

All these mirror the difficulties with Big Data, implying that we frequently find our information sets are excessively expansive and intricate to control or research with standard strategies or device. To read more: http://www.globalintelligence.com/insights/world-class-market-intelligence/articles/trending-now-integrating-business-intelligence-data-with-market-intelligence-insights

Apart from external threats that disrupt law and order, public security officers in India also face challenges within an organization. Lack of interoperability and exchange of information leads to weaker response time and fewer positive outcomes. Technology can help to overcome these problems with better integration and management of operational process and data. A single integrated information stores the data from various sources on people, objects, events etc. which in turn leads to efficient resource management. However, law enforcement agencies in India lack a robust IT infrastructure which can help them deal with threats to public security and safety. Ability to capture and mine huge amount of data from diverse sources actually leads to success of a big data project. To analyze and make fast yet accurate decisions, all intelligence sources, law enforcement and other public security agencies gather a large amount of data and employ specialized analysts to make sense of raw intelligence gathered from different sources. Using Big Data, intelligence agencies can analyze and make sense of this huge volume of structured and unstructured data, in real-time speed and it enable agencies to identify relationships and helps to detect, avert & resolve crimes. Read more at:http://www.informationweek.in/informationweek/interviews/296242/help-enhancing-indias-national-security.