Nowadays, people use their mobiles to buy goods, interact on social media and browse internet. So, the volume and quality of data is growing at a fast pace. The advantage mobile has over data collected on other channels, is location-based data. Location-based advertising is one of the most effective ways to reach consumers and maximize the value of a marketing campaign on mobile. Currently, online marketers are using the mobile web or mobile apps and it is predicted that mobile advertising will be the most important channel for most brands and location-based advertising will be a game-changer for many marketing campaigns and ad tech companies.  Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/keeping-up-with-the-rapid-changes-in-mobile-advertising/1625

In a recent study it was found that 90% of all online community content are in English, but 72% of community visitors are not native English speakers. It is a challenge for businesses to communicate with non-English speakers. So, nowadays, businesses are switching to traditional machine translation which consist of multilingual online chat agents or real-time translation software and is cost effective. Real-time translation software or automated translation is built specifically for online community applications and will safeguard company’s branding and in turn will help to improve customer relationships. Read more at: : http://digitalmarketingmagazine.co.uk/digital-marketing-features/global-communication-and-the-importance-of-real-time-translation/1627

Nowadays, people do use apps on their mobile devices and marketers are utilizing this opportunity to make apps a money making business. The Internet of Things has revolutionized the apps industry. Apps set-up in the right way will allow to get the number of downloads, usage, behavior etc. and social media apps have become very important in the current business scenario.  Kevin Harrington (Results Through Digital), writes in his article link about points we should consider before creating an app for a client. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-apps-how-are-apps-changing-the-world-of-digital-marketing/1628

Customer retention is the hardest part when maintaining quality leads. But, with the help of CRM, it is easy to make sure that one is following a process that will boost business. CRM system helps to create more productive campaigns and by monitoring response rates helps to build a successful business. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/can-crm-be-your-new-lead-retention-tool/1621

Nowadays, people shop mostly on online and therefore it is easier for companies to connect with customers through websites, social media channels, and blogs so that they keep the attention of their target groups. Oliver Jaeger (Vice President of Global Marketing & Communications at e-Spirit Inc), writes in his article link about some steps to make 2015 the year of exceptional customer experience: http://digitalmarketingmagazine.co.uk/articles/how-to-attract-and-keep-customers/1594

Email is the most cost effective business tool especially in small business. Simon Horton (founder of ShopIntegrator), writes in his article about how one can use email to deliver a diverse range of communications. They are: Promotional Offers, Welcome emails, Highlighting content, Customer loyalty emails, Customer greetings, Data management and list building and many more. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/10-ways-small-etailers-can-maximise-email-opportunities/1540

Content marketing is a cost-effective marketing tool for any business and hospitals are no exception. Hospitals should consider content marketing to be an important part of marketing strategy. According to a study it was found that content marketing costs 62% less than traditional advertising and yields three times as many leads on a per-dollar basis. Jonathan Catley (MD Connect, Inc), writes in his article about how hospitals can incorporate custom content: http://www.socialmediatoday.com/marketing/2015-02-16/content-marketing-new-frontier-hospital-marketing

 Personalized relationship is important to any business. On the other hand, if personalization is poor, then customers become dissatisfied with the brand.  Chris Averill (CEO of we are experience) writes in his article link about what can brands do to utilize the power of positive personalization: http://digitalmarketingmagazine.co.uk/customer-experience/the-power-of-positive-personalisation/1537

A study found out that major brands are shifting significant marketing resources to proximity marketing. Proximity marketing allows UK brand managers and retailers to understand not only consumer behavior, but they also reveal how position-in-store or products can affect sales. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/79-per-cent-of-major-uk-brands-are-planning-to-invest-in-proximity-marketing-within-the-next-six-months/1547

According to a recent study, it was found that 90 per cent of the information transmitted to the brain is visual and we can absorb information more quickly from visuals. Rebecca Swift (Director of Creative Planning at iStock by Getty Images), writes in her article link about the top design trends of 2015: http://digitalmarketingmagazine.co.uk/articles/2015-s-top-design-trends-how-to-keep-your-business-visuals-looking-fresh/1527

According to a recent study it was found that company websites remain the top digital channel for B2B marketers, with 81% rating their sites effective, email ranked second with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014, and search engine optimization is the only other digital channel rated very effective by 54% of the B2B marketers. Read more at: http://www.marketingprofs.com/charts/2015/26985/top-b2b-marketing-channels-and-tactics

According to a study it was found that 91% of consumers check their email daily, and 66% of consumers have made a purchase online after reading an email marketing message. To find out more about the benefits of including email, social media, and online reputation management in your marketing plans, follow: http://www.marketingprofs.com/chirp/2015/27013/three-digital-marketing-tactics-you-should-adopt-in-2015-infographic

According to a study by the NPD group, mobile gamers are playing for longer periods of time than they were two years ago and the study also found that the average time spent playing in a day has increased 57 percent to over two hours per day in 2014 against one hour and 20 minutes in 2012. Cloud technology will change the aspects of the video entertainment sector. Read more at: http://www.socialmediatoday.com/content/why-mobile-cloud-will-become-great-disruptor-0

Inbound marketing is a strategy for online marketing. Ryan VanDenabeele (contributor to Business 2 Community), writes in his article link about some tips to attract new leads in business with the help of inbound marketing: http://www.business2community.com/inbound-marketing/7-quick-tips-become-inbound-marketing-machine-01145174

Online advertising can be cost-effective or expensive waste of money for any company and their clients without any effective strategy. Advertising agencies should master the basics of online banner ads and social media advertising. To know more about how to handle the basics of online advertising in-house without the need to outsource freelancer or sub-contractor, follow Brian Hughes (Digital Marketing Director & Founder, Integrity Marketing & Consulting)’s article link: http://www.socialmediatoday.com/content/7-legendary-tips-get-any-advertising-agency-soaring-online

Travel companies are taking digital marketing approach, including a content strategy across platforms such as blogs, newsletters, dynamic websites and social media management. It is important for travel companies to get maximum people talking about them, mention them in pictures, even if people are not following the company on Twitter or Facebook? The answer is use of hash tags!  Frederic Gonzalo (Owner/Partner, Gonzo Marketing), explain the theory around the utilization of hash tags in destination marketing in his article link:  http://www.socialmediatoday.com/content/hashtags-coming-alive-destination-marketing

In a research it was found that mobile use in 2014 surpassed desktop activity, and that means number of people are accessing internet through smartphones and tablets. There is an immense opportunity for online marketers to reach consumers with information on sales, specials, and events, and therefore it becomes important for businesses to have a mobile-friendly version of their site. Mobile users are now making up over half of Internet traffic, and the challenge is how to reach effectively to consumers in this growing market. Read more at: : http://www.socialmediatoday.com/content/put-your-brand-peoples-hands-literally-how-target-your-mobile-customer

Content marketing is the key if you want to grow your business. Sarah Quinn (Copywriter, Wyzowl), writes in her article link about some content marketing ideas that work: http://www.socialmediatoday.com/content/how-come-content-marketing-ideas-work

Smart technology is part of the Internet of Things (IoT), and it is referred as the high-tech products equipped with an Internet connection which enables to communicate data to the owner. Now kitchen appliances, thermostats etc. are being created with sensors that can communicate information via an app or through email. These are meant to improve the quality of life for consumers, but it also opens up new marketing opportunities. These technologies are giving marketers an opportunity to know what people are buying, how satisfied they are with their purchases, and what they may be interested in buying in the future. Read more at: http://www.socialmediatoday.com/content/understanding-internet-things-and-mobile-marketing

Mobile commerce has outpaced desktop e-commerce in 2014. According to a report by Mobile Marketing Magazine, it was found that mobile advertising grew at a rate six times faster than that of global desktop marketing. Business Insider also forecasted that mobile payment volume in the United States will increase to $818 billion by the year 2019. So, according to Brett Relander (Founder, Launch & Hustle)’s article link now it has become important to look at the mobile marketing trends for 2015:  http://www.socialmediatoday.com/content/mobile-marketing-trends-2015-0