According to Gideon Kimbrell (CEO of InList.com, Founder of Syragon), for developing a successful multi marketing strategy an organization need to follow some steps: • Take a decision with influencers or consultants who have experience. You can also choose social media influencers for posting information.
• Have complete knowledge about your customer’s behavior, which can be used in making marketing strategy and use CRM
• Business earns loyalty by engaging customers, so use high visibility placements.
• Asses your present and potential customers value.
For building a good marketing strategy, an organization needs to focus on the customer. Read more at: http://www.entrepreneur.com/article/245360

Procurement officer works in the field of purchasing and focus on reducing costs for purchased material and services and thus ensuring timely delivery of goods and services. But, now their role is becoming more complex. They need to guard the brand name, use sustainable business practices and find innovative ways to develop new products and services. They also need to adopt a holistic strategy. Procurement officers need to establish collaborative outsourcing and service acquisition models and also need to find & nurture the next generation. Read more at: http://www.industryweek.com/procurement/procurement-2025-10-challenges-will-transform-global-sourcing

Purchase behavior of consumers are changing. Nowadays, consumers are more informed, connected and empowered than before. But, some retailers are not applying new retail strategies and technologies. Retailers respond to customer preferences, overtake their competitors, lower their total cost of ownership (TCO) and grow company revenues when an integrated mix of retail strategies are well coordinated. To know about future of retail, follow Chuck Schaeffer (Vantive Media CEO & Blogger) article link: : http://www.crmsearch.com/chuck-schaeffer.php

Consumers become frustrated when they don’t see content which is not according to their taste. According to a study it was found that 61% of consumers feel better about a company that delivers custom content. A study conducted by Accenture found that while 86% of surveyed consumers said they were concerned that their data was being track, 85% said they realized that data tracking make it possible for retailers to present them with relevant and targeted content. 88% of marketers are also considering adding content marketing personalization to their plans according to another study. Read more at: http://www.socialmediatoday.com/marketing/2015-04-04/content-personalization-its-what-consumers-want

Many companies are focusing on the mobile site as new devices and new operating systems are coming up. But, they don’t consider performance of the mobile site. Companies must ensure that their mobile sites are both quick to load and reliable and if a mobile site loads quickly, organizations will not only have a new avenue to reach customers, but they will also have more data about customers. The ability to collect and analyze these huge amounts of data will create an opportunity for companies to create a personalized experience for their customers. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/capturing-the-mobile-content-opportunity/1729

Marketers use thousands of tools and techniques to deliver their messages. It is forecasted that $2.3 billion will be spent on email marketing this year. Interesting content is one of the top 3 reasons why people follow brands on social media and 90% of consumers find custom content useful, 78% say organizations providing custom content are interested in building good relationships with them. Liga Bizune (blogger and public relations manager at Mailigen), writes in her article link about some email trends that will define email marketing in the years to come. Read more at: http://www.marketingprofs.com/articles/2015/27328/top-six-email-marketing-trends-you-need-to-keep-pace-with

This is the age of digital medium where telephones may not be of prime importance in a content planning meeting. But, according to a recent research, it was found that more than half of consumers still prefer to talk to a person over phone when they decide to interact with a company. Phone presence can be critical for small businesses that are just getting established and forming a brand identity. Tristan Barnum (CMO of Voxox), writes in her article about some points which marketers must keep in mind when they're developing their communications strategy for the voice channel. Read more at: http://www.marketingprofs.com/articles/2015/27298/three-ways-to-make-your-phone-presence-a-key-driver-in-your-marketing-mix

Video Marketing is a growing trend in the world of marketing. Yet, most companies producing online video content are not up to the mark. Companies should aim to improve their brand with video marketing. The video placed on a website speaks more about a company’s identity and what the company think about their audiences. This is where video usability (the practice of influencing how a person uses and experiences video on a website) comes in. Jack Barron (Managing Director at WeBelieve Media) in his article link writes about what one can do to improve the quality and video experience of a company’s website. Read more at: http://www.thelawofattraction.com/how-to-create-your-reality-with-intentional-thoughts/

One of the challenges that the digital marketers face is to reach the right customer. Nowadays, social media marketing is treated in the same way as email or SMS. But, nowadays, social Customer Relationship Management is gaining importance and marketers can now identify leads on social channels and send them straight into the CRM system, so that they can be converted into sales. The major difference between traditional and social CRM, is that the customer becomes important and companies actually interact and collaborate with customers, building relationships with them. This approach can be more successful than traditional sales and marketing campaigns. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/maximising-every-customer-sales-opportunity-with-social-crm/1709

 E-Commerce is important for any business and customers are their greatest asset. In a recent report, it was found that some consumers follow retailers on social media channels to get their latest deals and offers, 34% said they would like to find products on retailer websites, and 76% say they want to know about retailer offers and promotions via email. Marko Luhtala (CEO of RapidCampaign), writes in his article link about the promotions that a company can undertake which customers will love and in turn will increase sales. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/five-steps-to-creating-promotions-your-customers-will-love/1701

Nowadays, people turn to mobile for most of their web browsing and online communications. Content marketers are now creating more blogs, videos, digital editions, content hubs and apps which will lead to more traffic, leads and customers. Companies are creating branded business apps to showcase their content. To know more about future of mobile marketing, follow: http://digitalmarketingmagazine.co.uk/articles/mobile-marketing-the-future-is-bright/1695

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

Marketing and communication go hand in hand and with advances in mobile technology, retailers are using this technology as the medium of communication and is getting success. The retail landscape is evolving and as most consumers use smart phones, retailers can take this opportunity to give the right information about their store at the right time. Mobile technology, in particular hardware, operating systems and apps, is making self-service possible. Mobile hardware enables businesses to create customized in-store terminals, kiosks and digital displays, while operating systems and apps provide interactions to consumers. Read more at: : http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/how-mobile-is-getting-the-message-across-in-store/1690

The most important thing for a company is dealing with customers and their experiences. Companies need to be more customer centric and must have a modern approach towards creating a global customer experience across all channels. There are three things which marketers can do to ensure modernization: utilize cloud technology, leverage customer data effectively and make language and culture a priority. Cloud technology enables organizations to optimize multi-channel customer experiences from any device, understand brand health and product perception in real-time and is easy to implement and also improves ROI. Organizations can predict buying  pattern by understanding and analyzing customer data. To know more, follow Paige O'Neill (Chief Marketing Officer at SDL)’s article link at: http://digitalmarketingmagazine.co.uk/customer-experience/three-steps-for-modernising-enterprise-customer-experience/1696

Most businesses nowadays set aside money for lead generation. This is useful for automotive brands where lead generation is utilized as a key tool to generate consumer interest, reach new buyers and develop internal CRM databases. Claudia Di Maglie (Head of Affiliate Marketing at iProspect UK), writes in her article about some points which can help a business generate lead in the automotive industry. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/lead-generation-top-5-tips-for-automotive-brands/1677

Real-time bidding (RTB) is gaining popularity nowadays. It lets website owners sell ad impressions through an advertising exchange platform and benefits agencies, advertisers, and publishers. To know more about RTB and how you can benefit from it, follow: http://www.marketingprofs.com/chirp/2015/27207/everything-you-need-to-know-about-real-time-bidding-infographic

In a recent report it was found that 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies. It was also found that most B2B marketers say that they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics have helped increase their organization’s sales revenue by more than 10% and Email is the most tracked B2B digital marketing tactic followed by content marketing. To know more about which marketing tactic an organization use, follow: : http://www.marketingprofs.com/charts/2015/27224/the-state-of-b2b-digital-marketing-analytics

In a recent research, it was found that user experience and the user interface (UI) are two most important elements in the success of an enterprise app. But, there is a need to plan for the future app and should have a development strategy. The objective is to get the right app for the company. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/are-the-latest-mobile-trends-driving-short-term-behaviour/1655

The following are some key online marketing trends for 2015: User-Generated Content; Advancements in Social Advertising; Native Advertising; Mobile Optimization; Content Marketing; Micro-Targeting; Wearable Technology etc. To know more, follow  Sarah Maloy (Content Marketing Manager at Shutterstock)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-features/10-online-marketing-trends-to-watch-for-in-2015/1644

Native advertising is the digital advertising solution that solves many of the problems by traditional forms of advertising and delivers brand messages, while providing value in the form of highly engaging content. In a recent IAB research, it was found that UK spend on native advertising has reached £216 million and accounts for over 20% of digital display ad budgets. Adam Rock (Managing Director at TAN Media) writes in his article link about the things marketers should consider when looking to integrate native into their mobile strategy. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-future-of-mobile-is-native/1637