Content marketing involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, whitepapers, e-books, photos etc. It is hard, time consuming and expensive. Angela Hausman (marketing professor at Howard University) in her article in business2community.com, discussed about the steps to create a successful content marketing plan. They are:
- Start with goals.
- Audit existing content and determine where the holes are.
- Develop your business.
- Target customers.
- The Sales funnel.
- Understand your purpose.
- Develop an editorial calendar.
- Develop content.
- Promote your content.
- Measure.
- Optimize.
- Rinse, repeat.
To know more about the steps required for creating a successful content marketing plan, please follow the link: http://www.business2community.com/content-marketing/12-steps-how-to-build-a-successful-content-marketing-plan-01
