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Building A Successful Content Marketing Plan

Content marketing involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, whitepapers, e-books, photos etc. It is hard, time consuming and expensive. Angela Hausman (marketing professor at Howard University) in her article in, discussed about the steps to create a successful content marketing plan. They are:

  • Start with goals.
  • Audit existing content and determine where the holes are.
  • Develop your business.
  • Target customers.
  • The Sales funnel.
  • Understand your purpose.
  • Develop an editorial calendar.
  • Develop content.
  • Promote your content.
  • Measure.
  • Optimize.
  • Rinse, repeat.

To know more about the steps required for creating a successful content marketing plan, please follow the link: 

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Tuesday, 28 January 2020
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