SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Cause Marketing : An Insight

Cause marketing is a fresh approach in marketing. It has become important because it increases trust and loyalty from customers, which in turn is helping in more sales. According to a 2013 corporate social responsibility study done by Cone Communications and Echo Global, it was found that 91% of global consumers are likely to switch brands to one associated with a good cause given comparable price and quality. To know more, follow Jim Belosic (CEO,’s article link:



Rate this blog entry:
How to use Internet Memes In Marketing
Brand Loyalty: An Insight in relation to Social Me...

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 22 January 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us