Given the power of the consumers, their demands and the most extreme competitions in the market every business is fighting to survive. Recently the businesses have invested mostly in digital transformation. Since data play a very important role, retail businesses are using the following trends to analyze those data. Firstly, retailers are considering data from in-store technologies and analyzing them to measure their effect on consumer's decisions and thus providing the products demanded more by customers.  Secondly, by location analytics, geo-targeted push notifications are sent out to customers and products are arranged more effectively in the stores.  Thirdly, with the help of explanatory analytics and predictive analytics more demanded products are stocked up. And lastly, cross-platform analytics helps retailers understand the customer's demands and provide effective support to them. Therefore, we can say that data analytics are an essential part of growth. Read more at: http://www.datasciencecentral.com/profiles/blogs/top-data-analytics-trends-for-reatilers-of-2017