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Experience Marketing

The field of marketing has gone through many transitions- the Trade Era, the Production Era, the Sales Era, the Marketing Department Era, the Marketing Company Era and last era that was going on is – the Relationship Era. Now again, a transition is taking place and a new era of Experience Marketing has emerged.

This article by Carla Johnson, Founder, Type A Communications, at talks about the need for this type of marketing in this competitive world and how companies are adapting this to enhance customer experience.  

The example of Marriott, the brand that has launched an original content studio that creates content that informs, entertains and adds value to travel lifestyle consumers, shows how building audiences by creating differentiating experiences has now become an important part of marketing.

To summarize, this article emphasizes the need to make content creation a core function of the business and the foundation from which all experiences, across the company, are created.

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Tuesday, 21 January 2020
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