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Fitness Trackers: The story of a fast downfall

Fitness trackers were believed to be the next big thing about consumer accessories after smartphones. As we all know, smartphones have a high range of capabilities that includes their competency to measure basic fitness parameters, like counting of steps, number of calories burnt etc. Several companies took advantage of this growing fitness consciousness by launching bands, watches and other wearable gadgets that in addition to tracking their basic parameters also track the critical measures in activities such as cycling, hiking and swimming. The market of these fitness trackers had seen massive growth until 2015. However, the growth reduced drastically in 2016. Based on this highly staggering drop in sales, analyst purchases downgraded their prediction for 2017. Read more at:


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Tuesday, 21 January 2020
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