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Future of Marketing: Location Based Advertising

Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at:



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Saturday, 25 January 2020
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