SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How Big Data is Advancing Programmatic Advertising

While data has always played a part in ad campaigns-like whether a potential customer was more likely to see an ad on billboards, TV, or radio-big data has enabled a new era of advertising. With the advent of big data, brands can finally turn to actual numbers and metrics to make decisions-and use technology to help automate those decisions. Specifically, the programmatic advertising industry has deployed big data technologies so that companies and brands can be more precise about who exactly they're targeting. They can rely on exact data generated from GPS on mobile devices, social networks, actual purchasing behavior, and direct customer contacts, and analyze it to pinpoint their target audience. By analyzing this diverse data stream along with 1st-party advertiser data, we can play the right advertisement at the right time for the right person. It’s no longer a question of whether or not you want to utilize big data—it’s a question of how you utilize it.
For more information visit:
https://www.mapr.com/blog/how-big-data-advancing-programmatic-advertising#.Vb-xSPmqqko

 

 

 

Rate this blog entry:
Email Coupons: A Study
Value of Consistency in Customer Satisfaction

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Friday, 26 April 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us