App marketers are concerned about conversion and churn. Marketers like to get customers and make a relationship with them. The biggest stumbling block marketers’ face today is finding the right data to identify the risk of churning users and discover conversion opportunities. Bryn Adler (Content Marketing Manager at Localytics) writes in her article how to prevent churning, re-engage users, increase conversions, and facilitate better relationships. Read more at: http://www.business2community.com/mobile-apps/4-ways-app-marketers-can-prevent-churn-increase-conversion-01341983#VzI2kKL3XBBMLz5B.97