In present situation having a suite of products called 'marketing cloud' is necessary for any enterprise. While renowned and young companies have their own roles, marketing analytics point out that the problem is that "marketing cloud branding obfuscation" across dissimilar products makes the jobs of marketers, merchandise and IT guys harder. Gigaom Research found the priorities and hot buttons of several digital marketers and got to know about the effective marketing tactics they used. They also researched about areas where they required help. The study showed that salesforce was not wrong in its eagerness to tap into social media. The majority of big spenders use almost every digital tactic on every phases of marketing, namely awareness, acquisition, conversion and retention. Smaller companies still use SEO and email. Bigger companies are the biggest users of social media marketing as well as mobile and digital video. 50 percent of them are likely to increase their social media spending. In spite of this most marketers head to social media based on faith. They find it difficult to prove ROI for social media. Read more at: http://gigaom.com/2014/07/13/whats-needed-from-marketing-clouds/