Every organization’s top priority is to drive revenue. But, it is not a simple process. Every organization must have a revenue strategy. But, what is a revenue strategy? A revenue strategy is a plan that focuses on increasing company income by maximizing both short and long-term revenue. In any organization, the strategy, structure, people and process must be intact in order to increase revenue. Revenue strategy is not only critical for decision-making and overall success, but, also sets the alignment between sales and marketing goals. Read more at: http://www.business2community.com/strategy/what-is-a-revenue-strategy-01645183#UFw4JHv5OMFRY52c.97