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Importance of revenue strategy

Every organization’s top priority is to drive revenue. But, it is not a simple process. Every organization must have a revenue strategy. But, what is a revenue strategy? A revenue strategy is a plan that focuses on increasing company income by maximizing both short and long-term revenue. In any organization, the strategy, structure, people and process must be intact in order to increase revenue. Revenue strategy is not only critical for decision-making and overall success, but, also sets the alignment between sales and marketing goals. Read more at:




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Saturday, 25 January 2020
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