There was a time when all the retail stores were taking their business online. But now the well- flourished online stores have begun to establish their brick and mortar stores. In addition to the online setup, they are now even working on traditional retail. An online presence has become crowded and expensive. According to a report, there are more than 800,000 online stores, all competing to attract customers through the gateway of Google. By opening the physical stores they aim to create awareness and attract more customers. They have seen that this creates awareness for their brands and drives a lot of traffic to our website, as well and accelerate the e-commerce sales. Read more at: http://www.theguardian.com/business/2016/jan/30/future-of-e-commerce-bricks-and-mortar