With increasing use of smart phones in today's life, most of the viewers are using smart phones for research and buying online. This is the biggest opportunity to the companies. Mobile is not just an e-commerce channel, but it can be used for building relationship with your customers. Brian Rigney (CEO at Zmags) in his article “Maximize Marketing Reach: A Glance at the Customer Is All You Get” at marketingland.com, discussed about four simple steps to deliver rich and creative campaigns at the right place and says, “52 percent of Web traffic to retail websites globally currently comes via smartphones and tablet devices.”  Steps are:
• Think for omni-channel and use holistic approach.
• Develop sites, offers and experiences in different ways to serve different channels.
• Create, adjust and preview the sites.
• Tap the knowledge base to understand what works for your organization.
To know more about these steps, follow this link: http://marketingland.com/reach-glance-get-often-small-window-130011