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Multiscreen Marketing: Helps in making marketing more creative

According to the MillwardBrown's AdReaction 2014 report, “multiscreen consumers usually prefer micro-video, interactive TV ads, and TV ads promoting mobile apps, Facebook pages, and brand websites.”  Multiscreen marketing is a storytelling strategy that brands employ to reach audiences across multiple platforms. It should be a part of an overarching strategy. And you have to incorporate a creative mix of hashtags, follow-up social engagement and user content re-purposing across multiple screens. Some tips are:

        Use cross-screen analytics to know where your audiences live and work.

        Choose the most efficient media to achieve your reach and frequency objectives.

To know more tips and information about multiscreen strategy, follow this link: http://www.marketingprofs.com/opinions/2015/27762/four-quick-tips-for-a-winning-multiscreen-strategy

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