SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Multiscreen Marketing: Helps in making marketing more creative

According to the MillwardBrown's AdReaction 2014 report, “multiscreen consumers usually prefer micro-video, interactive TV ads, and TV ads promoting mobile apps, Facebook pages, and brand websites.”  Multiscreen marketing is a storytelling strategy that brands employ to reach audiences across multiple platforms. It should be a part of an overarching strategy. And you have to incorporate a creative mix of hashtags, follow-up social engagement and user content re-purposing across multiple screens. Some tips are:

        Use cross-screen analytics to know where your audiences live and work.

        Choose the most efficient media to achieve your reach and frequency objectives.

To know more tips and information about multiscreen strategy, follow this link:

Rate this blog entry:
Solving difference between departments during anal...
Smarter Security with Big Data

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Sunday, 26 January 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us