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Need for marketers to standardize: A study

Marketers need to think creatively for building an effective and creative campaign. On the other side, they have to give returns on investments. So, marketers are feeling stressed. To improve the performance of the marketers, they need to make standardization a priority across their organization. Standardization is an essential practice to improve the performances and gives long-term benefits. Scott Vaughan (CMO of Integrate) in his article at, discussed about five areas where marketers should start standardizing are:
• Process
• Data
• Key technology systems
• Metrics and Benchmarks
• Team Expectations
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Monday, 27 January 2020
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