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New Skills A CMO Needs

In today’s business world, marketing organization needs to be agile. This means that the CMO also needs a vastly broader skill set. In addition to sound marketing skills, team management, deep knowledge, market research, strategic planning, branding, and creativity — today’s digital marketing CMO needs skills in - Agile development,  Big data, Programmatic buying, Branded content, Marketing analytics, Innovation, Agency management. To know more, follow -



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Tuesday, 21 January 2020
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