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Retail Marketing Strategies: An Insight

Nowadays, businesses take advantage of the various avenues of digital social networking promotions, but the challenge is to find a mobile marketing strategy. A research from Forrester found that 84% of consumers use their smartphones while in a store to go online — more than in any other location, and therefore retail and mall developer marketers have an opportunity to influence in-mall purchases through targeted mobile engagement. Integration is the key. Columnist Allan Haims, tells us in his article about how to centralize the efforts. Read more at: http://marketingland.com/retail-marketing-strategies-connecting-dots-139673

 

 

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