SigmaWay Blog

In the digital world, it becomes important for a small business to keep track of what people are talking about it online. It is very important for the business to highlight the positive reviews and make amends with the negative ones. These reviews can break or make a business, so keeping a check on such reviews using free or low cost tools is a good idea. Setting up Google Alerts that sends you notifications when new content is added for keywords specified by you is a good way to stay updated. In order to track your social influence which closely correlates to the online reputation one can use the tool Naymz. Yext helps you to ensure that information posted on websites is correct whereas Hootsuite helps you bring all your social media networks in one platform. Read more about other such tools at: https://www.entrepreneur.com/article/277908

Every company which uses Digital marketing focuses and invests a huge amount of time and money in SEO. Initially a company might do well with its SEO, but after a point of time the disaster strikes and progress slows down. Such a “SEO plateau” is bound to affect all the companies at some point of time or the other. Now, to get past such plateau is one of the greatest challenges faced by the companies. Creating content around newly identified keywords helps you surpass your SEO performance.  Working on how your content appears in SERP helps you get more organic traffic. Achieving multiple rankings for your keywords would be ideal. Targeting a larger audience throughout the entire buyer funnel is also helpful. To guarantee break through SEO plateau, one should continually create new and high quality content. Read more at: http://www.marketingprofs.com/articles/2016/30241/how-to-get-past-the-dreaded-seo-plateau

Being a sales organization, there are few things that you need to take care of if you are lying behind your competitors. An organization in order to be at the top, should always aim at making a trend analysis so as to anticipate changes that could turn into opportunities and threats in near future. In today's world without appropriate digital marketing tools one can never aspire to be at the top. Therefore, choosing your digital tools smartly is always a wise decision. Sophisticated analysis should be used not just for sales optimization but also for risk minimization. Apart from technologies and digital tools investing in human capital can also provide you with that extra edge. A clear vision accompanied by a leadership commitment can always help an organization to stand out from the rest of the crowd. To know more follow: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-sales-secrets-of-high-growth-companies

In the near future physical wallets will be replaced by mobile wallets. A comprehensive research was conducted on the trends and growth rates in the smart phones and mobile wallets market, consumer behavior towards mobile wallets vs. plastic money vs. real money, and also on the reactions of the social media to the mobile wallets. It was found that, Asia Pacific is one of the fastest growing region in mobile wallet market and is growing at a rate of 40%. A few shortcomings may be noted in this regard: different cash transfer channels, lack of awareness, stringent policies, low margins and poor web connectivity in several areas. Read more at: http://www.blueoceanmi.com/news-details?id=190

Customers nowadays want the same experience in the B2B world as they wanted in B2C area. As a result, sales leaders are expected to do more with less. So just focusing on technology would not do. To make your product look attractive is always one field where you can work on, to improve your sales. Ensuring that the local sales manager and retailers always stay updated with upcoming changes in the sales process and new sales technology, also helps you to get more demand for your product. In order to enjoy greater market share, a seller should always aim at taking a leadership role in the market. Keeping your sales operation coordinated through centralized systematic organizations is always an add-on. One also needs to be careful about whom is he assigns the task to sale his product, which means that leader of sales operation should be high-potential leader. Read more at: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/looking-beyond-technology-to-drive-sales-operations

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

Presentations through social media enhance brand reputation through meaningful narratives and personal interaction with customers and emotional bonds through stories can increase audience retention rates. An inspirational message, as well as open interaction with customers, can motivate the audiences. A detailed and informative presentation empowers audiences with the knowledge and the ability to adopt a new skill set, while prompting responsiveness can only reflect positively on the brand. Read more at: http://www.business2community.com/branding/5-tips-enhance-companys-brand-reputation-presentations-01583005#c6Wy0WEydb01fwoI.97

Social media is a crucial tool to promote personal brands in today's marketplace to reflect a strong skillset online to be considered a top candidate. Creating and sharing insightful, industry-specific content on social media is much more useful now than having a resume as writing is still considered to be a valuable skill while reading articles on the industry can vastly expand knowledge. Clearly defining one's position in the marketplace is crucial. Focusing on only 2-3 social channels, befriending other professionals and repurposing content strategically are cornerstones of promoting personal brands online today. Read more at: http://www.socialmediatoday.com/social-business/how-elevate-your-personal-brand-using-social-media

Generating new content after a point of time can be a difficult task for content creators as ranking, readers and profits all start declining eventually. Some easy methods to find awesome topics and titles for content strategy are using a keyword tool such as SEMrush that allows us to see the most popular keywords for our country, tools like Buzzsumo that shows how popular certain keywords are, taking a look at a direct/indirect competitor's content, brainstorming with other team members for new topic ideas and searching forums to find out the needs of potential customers. Read more at: http://www.socialmediatoday.com/marketing/5-ways-find-great-content-topics-and-titles

The trend of advertising is changing at an alarming rate. The future of advertising will certainly move online and into the realm of the internet companies. Although content creators ruled and ruled over the marketing and advertising circles for years, the growth of new media platforms is shifting the power. The reason being some media companies is imposing a price increase in customers who are moving to internet media channels. Also, moving from ad spend from print to online channels has subsidized content costs and helped to monetize the content. Read more at: http://forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

Technological progress comes like a magical tool for all those who once dreamt of building a business of their own. Different tools like AngelList which helps you to spot best investment opportunities, Asana which help people to stay upgraded with their tasks, Dropbox which helps a company to keep all its folders and data safe and private, helps the start-ups and new businesses to operate more efficiently. Startups and small businesses can always use one of the most famous social media for professionals "LinkedIn", to highlight their accomplishments. Skype is a leader in VOIP calling which can always be used for holding video conferences with colleagues and clients. Bright journey, Evernote , Flipboard, Github, Grasshopper,  Meetup , Square, Triplt, all with different purposes and use  are some of the other such tools which, if used efficiently help start-ups, new entrepreneurs and marketers to taste success very early. Read more at: http://www.marketingprofs.com/articles/2016/30176/17-handy-tools-for-entrepreneurs-startups-and-marketers

In the task of predictive analysis, predicting the unknown itself is a challenging problem. Moreover, the entry of an unknown variable in the equation makes the task all the more troublesome. Summary-level data are generally inaccurate and lack deep insights, because of which sometimes such unknown variables manage to creep in. Buyer life cycles generally vary in length in spite of which analysts generally tend to work with smaller cycles, which is dangerous because sometimes important marketing decisions are taken based on flawed information. B2Bs are also depending on real-time insights and are scrapping linear prediction models. It is noticed that, combining Big Data with traditional CRM information is also not sufficient because data science involves lot of research and experimentation. Hence we can conclude that predictive analysis derives its success from data governance and collection. Read more at: http://www.marketingprofs.com/opinions/2016/30118/predictive-analytics-has-a-scaling-problem-and-bad-data-is-to-blame

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

Go see, ask why, show respect. The words of Toyota chairman Fujio Cho is really increasing its importance to business. Customer reviews and input from the front-line teams who create real value through their direct dealings with products, services are helping companies to grow their business. Ivan Seselj (CEO of Promapp Solutions) writes an article about the factors we should do to grow our business. They are: Suggestion, Lessons from the DMV, Voting with Tweets & Feet, Empower Your Front-Line Staff, changing the rules, Appreciating Customers. Read more at: http://www.cmswire.com/leadership/see-the-world-through-your-customers-eyes/

To grow a business online is not an easy task. In such an environment, it becomes very crucial to write an effective, influential mail that can attract customers. In order to target customers with email marketing, you must be at first stage selective about people whom you chose to mail. Moreover, one should start with his or her personal experience with such mail, to leave an influential impact on a customer's mind. Being specific and not creating unnecessary work load for your recipients can also be a good approach to get your email marketing a hit. Lastly, adding a link or two about the credibility of your company is always a good idea, as it can help your customer take better decisions. To know more read article by David Mercer (a tech entrepreneur, author, and founder of SME Pals, a free online resource to help entrepreneurs and small business owners thrive online) at: http://www.marketingprofs.com/articles/2016/30157/how-to-craft-outreach-emails-that-convert

A successful SEO campaign must take care of branding, user experience, and other such factors. The two key characteristics that outstands one's content is length and topical authority. Sometimes,   writing long-form content covering a single topic in depth becomes important. A backlink is an integral part that helps Google to view a page's authority. One of the most important factors is the number of different links that point a page from unique domains. We also need to replace key words with Schema, to Google about our page. Google expects Schema to become a ranking signal in future. It's no longer needed to mention keywords in your title tag. It's seems obvious that site speed is one of the contributing factors to get you a higher rank. One should also aim at reducing the bounce rate of their page. Read more at: http://www.marketingprofs.com/articles/2016/29906/six-top-seo-factors-in-2016

The landscape of online marketing is changing. It is found that that there are 3 billion people use their computers to access information, videos, movies, books, and other data files and there are ample reasons why online entrepreneurs should support themselves for the future online changes. Read more at: http://www.business2community.com/infographics/10-digital-marketing-experts-shed-light-top-industry-trends-2016-infographic-01563498#uv5K8IIZqbOjPMKp.97

Customer experience is important as it influences the buyer's choice. In a research, it was found that for 80% of B2B buyers surveyed, customer experience counted as the most important reason why they chose to work with a specific provider over another. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. Read more about the right approach of buying decision at: http://www.business2community.com/customer-experience/use-buyer-persona-research-improve-b2b-customer-experience-01564449#PfeXePgSvKqMbuh0.97

The Internet is giving us so much opportunity to improve our writing, presentation on any topic. Some marketing tools are really helpful and time saving, above all we can learn anything on our own by using these marketing tools. Kasia Perzyńska (a reliable and independent SaaS Marketer) writes an article about what marketing tools we must use in our daily lives. She also writes the details about these marketing tools which will help all the readers. Read more at:

http://www.business2community.com/marketing/list-marketing-tools-wont-able-live-without-01557227#ujDA9eTgUAZiPfGB.97