Infulencer Outreaching is not as simple a task as it appears to be and some tools can rapidly simplify the process. Tools such as Emailhunter.co, Rapportivee, LinkedIn Groups, Sidekick, Gmail's Canned Responses, Dropbox/Google Drive, FollowUpThen, Google Sheets, BuzzStream, Pitchbox and Instapage not only help us stay organized but also helps in contacting the right people. Read more at: http://www.socialmediatoday.com/marketing/11-awesome-tools-hassle-free-influencer-outreach

We have to engage more people to like our content to make our content appear on customers' news feeds more and expand marketing advertisements on Facebook. The keys to improving our reach on Facebook are preferred audience targeting, detector pyramid scheme, post engagement ads, adding engaged followers and using video content. Read more at: http://www.socialmediatoday.com/marketing/5-ways-improve-your-reach-facebook

Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing

It's a tough challenge keeping active and engaged users in apps today, seeing the total apps someone can use is limited to around 26.7 per month on an average.Perfecting our on-board process, using multi-channel on-boarding campaigns, using correct times to interact with users, using visuals and using personalized messages can go a long way in ensuring that our app is retained by engaged users. Read more at:  http://www.socialmediatoday.com/marketing/5-tips-make-your-app-huge-success-infographic?utm_source=web&utm_medium=links&utm_content=5%20Tips%20to%20Make%20Your%20App%20a%20Huge%20Success%C2%A0[Infographic]&utm_campaign=related-items

Every organization’s top priority is to drive revenue. But, it is not a simple process. Every organization must have a revenue strategy. But, what is a revenue strategy? A revenue strategy is a plan that focuses on increasing company income by maximizing both short and long-term revenue. In any organization, the strategy, structure, people and process must be intact in order to increase revenue. Revenue strategy is not only critical for decision-making and overall success, but, also sets the alignment between sales and marketing goals. Read more at: http://www.business2community.com/strategy/what-is-a-revenue-strategy-01645183#UFw4JHv5OMFRY52c.97

 Nowadays, email marketing is driven by data and analytics and is still relevant. But, for email marketing to be successful, we need email marketing data, which will be used to calculate KPIs, create dashboards, reports for monitoring, and which in turn generate explanatory and predictive models that will help to optimize email marketing. This article explores the different types of email marketing solutions from the perspective of the data. Read more at: https://blog.blendo.co/email-marketing-data/

Content Marketing is one of the most effective marketing strategy. Despite its effectiveness very few businesses know how to utilize it efficiently. To build a solid content marketing you must set KPIs and project ROIs wisely. Comments, page views, bounce rate, average time spent on your page, social sharing and keyword ranking are crucial KPIs to determine your content marketing success. An editorial calendar on the other hand helps you stay updated with the overall progress of your company’s brand story. Whom you hire for content marketing must have a good understanding of how to be professional and courteous along with innovation and creativity. The attempt should be to extract more value out of it. Your content should be promising and trustworthy. Tracking analytics and documenting all processes help you improve the content. To use educational and entertaining contents for increasing the customer conversion rate is the optimal way to utilize content marketing. Read more at: https://www.entrepreneur.com/article/277700

The number of private companies going public has been drastically falling in the past few years. The question that arises while observing this trend is, whether a successful company should consider the thought of going public at all. Understanding today’s tech investment environment is a prerequisite to answer this question. The new crowdfunding rules have made it easier for small businesses to raise funds, in such a stage the more important question is how to use this piled up cash. Surely raising more funds and going public is a huge accomplishment for a business, but what is more important is to sustain steady growth and innovation. The factors that you shall keep in mind while raising fund is that the idea in your head truly fulfills a market need, your business partners and investors are picked smartly and you do not look at VC funding to answer for your growth. To answer whether to go public or not you must look at what is best for your company give the current scenario. Read more at:

https://www.entrepreneur.com/article/279563

Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

Sales Promotion helps you develop a loyal customer base. Promotion is a powerful way that helps customers to know about you and your brand. However, if something goes wrong the same promotion can permanently tarnish your brand reputation. Letting your customers test the product you launch after the proper quality check is an impressive way to gain popularity amongst your customers. Predicting what can go wrong and taking appropriate measures so that the things don’t go wrong can save your reputation from being tarnished. To have a knowledge of the probability of occurrence of such wrong actions is also very helpful. Despite the precautions if anything goes wrong, the best solution is to stay calm and hunt at a better alternative. It’s important to identify whether wrong promotions will cause small problems or have a catastrophic effect on the brand. One should base his promotion decision on this identification. Read more at: https://www.entrepreneur.com/article/279220

Enterprise resource planning (ERP) is a good long term choice as it encourages business growth.

1. It optimizes business processes: - it minimizes or eliminates redundant business processes by using identical business processes for a particular task. This increases efficiency as the business can now focus on more strategic job duties.

2. It replaces robust manual back office processes by fully digital back-office functions.

3. Data driven decision making processes are important for a business to prosper.

4. Security provided by ERP solutions will minimize intrusions and data breaches

Thus we can say that ERP solutions helps to gain long-term position and the business will grow in leaps and bounds.

To read more follow:- http://it.toolbox.com/blogs/inside-erp/5-ways-erp-solutions-encourage-business-growth-74045

An ambitious businessman owning a small business will like to keep track of all the activities in his business. At this point in time, anything that comes for free and easies your task is welcomed. Buffer is a tool that helps you to manage your various social media accounts efficiently without any sort of hindrance. Outlook is another very important tool that makes your life with emails very easy going. OnStar is of relief when you are on the roads. Waze saves you from losing time in traffic jam, it’s an app that gives you alert about traffic jams and accidents when you enter a destination. Triplt, on the other hand is a tool that helps you stay updated with your bookings in hotels, restaurants or flight reservations. It saves you from bearing the pain to go through printed travel reservations. Time saved with the help of these apps can be used to accomplish other important tasks. Read more at: https://www.entrepreneur.com/article/270400

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

Today’s customers hunt information about a product in their own way and decide which product will satisfy their needs. So, an organization needs to know about their customers before they create content. This is where CRM comes into the picture. A CRM solution can help to build marketing strategies tailored to a prospect’s specific needs. Susan J. Owens (An analyst with Studio B), writes in her article about some ways a CRM system can help you understand the prospective sales, in turn making content marketing creation more accurate and targeted. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-helps-you-build-a-content-marketing-program-that-works-73916

Satisfying the customers mean retailers needs to be more accurate on the business context, needs more granularity in terms of data and insights, and the ability to respond closer to or in real time. This is where big data technologies provide practical solutions that deliver performance and economies at scale. Understanding customer behaviour and its impact on shopping decisions is a relatively underutilized science, therefore only a combination of big data, machine learning and predictive & prescriptive analytics can tap into the real potential of how organizations understand and respond effectively to customer needs today. Read more at: http://www.computerworld.in/interview/big-data-machine-learning-and-analytics-can-help-us-understand-customer-needs-seema-agarwal-manthan

Though influencer marketing is the new kid in the block, the current level of media coverage and discussion surrounding it ensures 2016 is going to be a big year for the strategy. Accepting something new can be a difficult process for an organization irrespective of its advantages. But the market is already past the point of early adoption and brands already vested in influencer marketing are achieving results. Near and long term benefits can influence the momentum towards influencer marketing. Assessment of proper team skills and openly discussing the repercussions of this shift in digital marketing strategy can make the transition much smoother. Authenticity is the criteria that appeals most to a modern consumer. By working with the right influencers and giving them permission to be themselves and deliver the message as they see fit, can be a huge step towards the success of influencer marketing. Read more at: http://www.marketingprofs.com/articles/2016/30284/three-tips-for-building-internal-support-for-influencer-marketing

Stepping into the shoes of a video content creator can be a scary proposition. Many of us are unfamiliar with the equipment, relevant software or what kind of content our brand/product needs. Analysts predict that most of future content consumption is going to be in a video format. So to do it just grab your smartphone camera. A modern smartphone is good enough for a beginner to start producing quality video. Watch YouTube videos on how to edit clips and add effects to make your videos appealing. Use the freeware available to you like windows movie maker to get yourself off the ground. Go for Simple formats like customer testimonials, Q&As, product demonstrations, executive introduction. While creating the video you should keep in mind the target audiences and the platform it will use. Read more at: http://www.marketingprofs.com/articles/2016/30276/a-beginners-guide-to-creating-video-content

Larry Page, the CEO of Alphabet (Google's parent company), is funding two different self-driving car startups. He spent a whopping amount of $100 million in order to bring his passions together. Larry Page has also been personally funding one such startup which aims to create self-driving vehicles-Zee. Aero, launched in 2010. Read more at: http://www.forbes.com/sites/briansolomon/2016/06/09/googles-larry-page-is-spending-100-million-to-build-flying-cars/#21084c5c5855