Nowadays, manufacturers are using technology to monitor parts and operations in order to reduce expenses which includes analytics. The result is, a continuous streaming analytics engine that provides automated alerts on the forecasted failures identified by the predictive models. From here, companies can schedule planned maintenance with a high confidence level. Predictive monitoring is particularly suited for critical machinery which is complicated to maintain in terms of labor costs, or machinery with components that are expensive or difficult to obtain quickly. Spare parts and components can be reduced because needs are predicted weeks to months in advance. Read more at :http://www.designnews.com/author.asp?section_id=1386&doc_id=279921

Artificial intelligence opened a new horizon to give reply to E-mail instantly. Reading long emails in a busy life is a tough. So an automated answering system can reply a mail by analyzing the tone of a particular mail. A particular word based sentiment analysis can be a useful tool to facilitate this process. Google has already started to offer 'robot email' AI in its Google Inbox online extension for Gmail. The new service is called the Smart Reply and it will help answer some of your emails for you. There are still some constraints. This automated system has some issues regarding long multi sentimental messages. These messages has to be replied manually. 

To read, follow: http://www.forbes.com/sites/adrianbridgwater/2016/02/18/can-artificial-intelligence-answer-our-email/#4e1fd3197bc2

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the needs of the audience is a good way to start along with a flexible marketing plan. There are some steps that can increase brand awareness. They are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

Google has developed a new artificial intelligence system which can recognize the geo-location of a picture. It can also identify a particular monument and area by using sophisticated mapping techniques. This will not only improve an intelligent image search, but also provide a more accurate mapping facility. The system doesn’t exactly spit out GPS coordinates. Instead the team divided the globe into about 26,000 squares of differing sizes based on how many photos from the data set were taken in the area. Huge image search and detailed mapping system is space consuming and particularly troublesome for smaller devices like smartphones and tabs which have space constraints. In order to minimize these issues they are trying to compress huge data within 377mb only.

To know more, follow: http://www.forbes.com/sites/ericmack/2016/02/25/this-google-a-i-can-figure-out-where-that-photo-was-taken/#1bff3c4e34f7

Retailers need to connect, track and collect data from assets and customer shopping patterns. Business intelligence tools have become must-have resources. Now firms became more proficient in modern analytics management, including the front-end requirements for data preparation. The retail industry has not incorporated analytics on a large-scale, and many of the entities have deployed the technology are still in the early stages of use. The starting point for retailers is market basket analysis, which is heavily dependent on third-party data. Retailers are also reported-dependent than other industries. By first getting data preparation and initial archival-related strategies right, retailers can better position themselves for long-term success with their analytics investments. For more read the article written by Jon Pilkington (Chief Product Officer, Datawatch Corp.) at :

http://risnews.edgl.com/retail-news/Retail%E2%80%99s-Latest-Ventures-are-Rooted-in-Analytics104638

Analytics help retailers move to a unified commerce experience and allow for more targeted, cost-effective marketing. Advanced analytics is used for the optimization of merchandise planning. Real-time analytics is integrated with customer and product information across all channels. Retailers have the ability to use science and algorithms to optimize pricing strategies to reduce markdowns, improve demand forecasting to optimize inventory, localize assortments and optimize space planning. Advances in software and the occurrence of cloud-based solutions enable retailers to think about accelerating their upgrade/replacement cycles. It will help limit overstocking and discounting. With real-time analytics, retailers can market to consumers on a 1:1 basis based on customer context. Retailers have the ability to know what customers have in their closet, purchase behavior and preferences. For more, read the article written by Forrest Cardamenis : 

http://www.luxurydaily.com/analytics-offer-solutions-to-merchandising-and-marketing-problems-brp/

Customer service is the most effective part of any company. It not only helps to improve customer retention rate, but also helps to understand new market trends. Big data analytics and business intelligence play a crucial role here. Simple web crawling into a social site helps to understand the on-going sentiment and current market trend. Different social responses, video hits, ads and newsletters help to optimize the search results. In other word this process facilitates smother recommendation system and customer centred predictive modelling. To make a better prediction we can use –

1. Connectors help to integrate diverse data sets in different formats

2. Lightweight search facilitates even non-technical data analysis

3. Queries optimizes the search dynamics

4. Enterprise search also scores with its semantic search, which means that the context is recognized and included in the analysis and structuring of the data.

Using all these parameters business enterprises can design a better profitability model.

To read, follow: http://www.computerweekly.com/blogs/Data-Matters/2016/02/search-driven-business-intelligence-intelligence-for-a-customer-centric-business-world.html

Few news organizations have developed "editorial analytics" approaches that move beyond the generic use. They develop a customized approach to analytics aligned with the specific editorial priorities. Editorial analytics differ from generic approaches in three ways.

First, editorial analytics are customized to the specific editorial priorities and organizational imperatives of a given organization. 

Second, editorial analytics are used to inform both short-term day-to-day decisions and long-term strategic development. 

Third, editorial analytics are always evolving to keep pace with a changing media environment. 

Editorial analytics represent a significant improvement in news organizations’ capacity to understand the media environment in which they operate. It also helps journalists to reach people.

For more read the article written by:  Federica Cherubini (Italian journalist and editorial researcher based in London) AND Rasmus Kleis Nielsen (director of research at the Reuters Institute for the Study of Journalism) at:

http://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/

Silent customers create major risks to companies. They don't express their dissatisfaction. Companies can avoid these issues through the proper use of technology with predictive analytics.  Predictive analytics can stop the silent customer attrition by identifying four ways to retain customers:

1. Recognize customers who make a detailed analysis before they determine.

2. Determine the most effective actions to reduce the attrition

3. Distinguish between the best time, message, and channel to reach the customer.

4. Identify the full path to retention rather than one single action.

Companies that adopt predictive analytics to identify who is likely to leave and determine the best plan of action to stop attrition.

For more read :

http://www.information-management.com/news/big-data-analytics/using-predictive-analytics-to-stop-silent-customer-churn-10028295-1.html

Big data analytics can analyze the past behavioral data of humans. It is highly correlated to future outcomes.  The most important task is to understand how much emotional extent can be predicted accurately. By analyzing critical reasoning and judgmental decision, there will be higher chances to predict more efficient human behavior. Social media plays an important part by providing more sensitive data having higher emotional quotient. Search dynamics also help to predict future trends. Therefore, combining big data, transaction data and social data along with shopping behavioral data opens a new horizon which enables marketers to influence human behaviors and perceptions. To read, follow: : http://www.forbes.com/sites/forbesinsights/2016/02/02/has-big-data-taken-the-human-out-of-human-behavior/#2280493b170c 

Earlier, organizations need to analyze the impact of external factors on the basis of performance. They used old statistical modelling tools and took months of data collection and analysis and guessed the external factor which had more impact on the business. These models became outdated as soon as they were developed as external data were constantly changing. During the economic crisis, companies did not understand the economy. But, nowadays, as consumer behavior and other useful data sets have become more available, businesses can address challenges and opportunities by improving bottom line profits and helps to generate higher revenue by following correlation of real time data model.  For more read the article written by Rich Wagner (President and CEO of Prevedere) at : http://www.informationweek.com/big-data/transforming-an-antiquated-business-intelligence-process-/a/d-id/1324197

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement. Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

The use of analytics can bring major change in the hospitality sector. It is important for hoteliers to understand the preference of the guests, purchase behavior and profitability in order to increase the brand loyalty. By using analytics, it is easier to do segmentation according to booking trends, behavior and other constituents. To know more about the use of analytics in the hospitality sector, read the following article by Bernard Marr (Contributor at Forbes)-:

http://www.forbes.com/sites/bernardmarr/2016/01/26/how-big-data-and-analytics-changing-hotels-and-the-hospitality-industry/2/#7135d10f19b6

Any decision pertaining to designing products, environments and brand experience is closely connected to the use of colour because it depends on the buying behaviour of customers, brand perception, strategic differentiation, and user experience. But availability of information related to colour perception is limited. Organizations are using big data to analyse colour preference and perception which contains over a 100 years of data. They divided their study into four categories regarding colour data, analytic and insight:

1. Colour competitive intelligence is relevant for aggressive in brand competition.

2. Colour legal intelligence helps to identify the colour norms available to different countries.

3. Colour Research Intelligence collates colour studies that have been conducted over the past century, world-wide, about the industry and product segments.

4. Colour listening intelligence signifies how much buzz about a particular colour is popular in the market.

These all studies benefit other companies by creating their own colour mix to attract new customers, branding and dictate consumer preference trends.

To read, follow: http://www.forbes.com/sites/michellegreenwald/2016/02/17/a-new-comprehensive-4-in-1-big-data-resource-to-aid-color-innovation/#6e729df04012

The super bowl is the place where the big corporate battle within themselves to win a commercial spot. They use real time data. The use of real time data is helping marketers to solve some of the continuing mysteries of media value and also helping brands to understand the connections between paid and earned engagement. Want to experience more, then read this article by Rob Salkowitz (contributor in Forbes)-: http://www.forbes.com/sites/robsalkowitz/2016/02/07/whos-winning-the-super-bowl-ad-battle-live-blogging-the-big-game-with-real-time-data/#208c134c44c6

Social Media Crisis leaves a lasting and damaging impact on the brand's reputation. This involves strong, negative emotions which go viral in a very short duration of time. If the crisis does not take care of promptly and thoughtfully, the risk escalates. This situation can come from anywhere, from the least expected sources. But the key lies in properly responding to it, rather than reacting. In such situation, it is essential to have a crisis management plan handy. If the mistake has been on your part, acknowledge it and respond very carefully. It is important to have a crisis management strategy and its proper execution. The negative emotions can be appeased by a good customer loving response. Read more about this at:   http://www.computerworld.in/feature/how-handle-major-social-media-crisis

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies. Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Staying up to date with technology is essential. It can determine the success and failure of the business. Technology plays an important role in following ways –

·         Online Presence: Starting or running a business is simply not possible today without an online presence. An effective digital marketing strategy can help immensely in increasing brand awareness.

·         Marketing Strategies: To land more people on your website, you will need content marketing techniques and email outreach campaigns. Moreover a good PPC campaign can help in targeting the right customers without spending too much on marketing.

·         Stay up to date with available technology: Always be equipped with the latest hardware and software in the market to increase your speed and productivity.

·         Stay up to date with software solutions: Solution like cloud computing will save your data online which can be accessed from anywhere at any time.

Read the complete article here: : http://it.toolbox.com/blogs/marketing-strategies/improve-your-business-by-adapting-to-modern-technologies-71423

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel. Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

From a consumer's perspective brand equity research, usually involves collecting data on consumer mindset. It measures of brand equity from the consumer through surveys. The data is used to assess the consumer’s perceptions towards the brand. From a firm’s perspective brand equity research involves the use of observed market data to assess the brand’s financial value to the firm.

The Net Promoter Score shows how much loyal are the customers. High score of NPS means the growth of the company and how the growth is achieved. Rating a company on the total value the company offers, compared to the total value offered by other suppliers of similar products/services, the Net Value Score is calculated. The benefits are -

1. It enables us to easily compare one company with another in a similar field.

2. NVS measures value and therefore is a good predictor of the likelihood of a company winning or losing market share.

3. Determining the Net Value Score is simple.

Read more about it in the article written by Julia Cupman (VP of B2B International) and Paul Hague (Director):

https://www.b2binternational.com/publications/brand-equity-research/