2015 is the year of e-commerce. The landscape of e-commerce is always changing. In e-commerce industry, we are seeing not only new technologies but also the improvement of existing technologies. We will also see that e-commerce will play a huge role in customer experience in future. Read more about the future of e-commerce at:  http://www.business2community.com/infographics/future-ecommerce-infographic-01340604

Nowadays, companies are using different social media channels to post job openings, interact with clients and employees and make major product announcements. Human resource managers are using social media to announce job postings and it is making the recruiting process easier. HR executives can monitor the activities of their employees and communicate with them more effectively through the help of social media channels. To know more on how social media impacts the human resource industry, follow: http://www.business2community.com/human-resources/social-medias-impact-on-the-human-resources-industry-01338454

In a recent research it was found that small businesses with less than 20 people account for 89.8% of all businesses in the USA. Many of these small businesses could not even afford big SEO agency prices. So, how can small businesses get to the top of search engines, manage their social media and grow their own online presence? The answer is they can use free and paid DIY SEO analysis and management tools. Scott Taft (SEO manager at Seer Interactive) writes in his article about these SEO tools. TO know more, follow: : http://www.business2community.com/seo/10-top-seo-analysis-tools-small-businesses-01333092

In a recent research by Gartner, it was found that failure to respond to customer complaints via social media channels can lead to a 15% increase in client loss. Customers get agitated if your brand fails to respond to social media complaints and that includes ignored emails or phone calls from customers. Social listening capabilities in your customer relationship management software (CRM) can provide your organization with the ability to tap into these conversations and comments immediately. You can understand sentiment and other measures of how you stack up to your competitors with the help of social listening. So, social listening matters to any organization even more now. Read more at:  http://it.toolbox.com/blogs/insidecrm/3-reasons-your-crm-needs-social-listening-capabilities-69840

According to a research, it was found that email marketing and social media marketing are the two mediums which is most likely to see an increase in investment in 2015. Most businesses don’t integrate these two mediums. It was also found that by integrating email and social strategies together, organizations can improve their brand’s reach while adding leads to the sales pipeline. Read more at: http://www.socialmediatoday.com/marketing/irfan-ahmad/2015-09-10/why-email-marketing-and-social-media-marketing-work-better-together

Without effective social media strategy, a company may suffer from low social media engagement, low email conversation rates, and little to no ROI. A business must create a good working team for this. Beth Romelus (contributor to Business 2 Community), writes in his article about some content strategy that can be easily practiced. Read more at: http://www.business2community.com/content-marketing/5-steps-to-building-an-awesome-content-strategy-01322070

Communicating and reaching to customers is important to any business and that part is played by establishing connection through social media platforms. It is important to have a sound social media strategy for improving business. Jessica Oaks (Editor, Freshly Techy), writes in her article about some tips for stepping up your social media strategy to improve overall business. Read more at: http://www.socialmediatoday.com/marketing/jessoaks11/2015-09-04/5-tips-strong-social-media-strategy

Social media advertising helps businesses to find new clients. It is estimated that the revenue of social media advertising revenue would reach to $8.4 billion in 2015. Social media advertising targets relevant users before they even begin their search. Every business house uses online advertising, but, after the decline of banner ad, they are searching for alternatives. Nowadays, paid search is gaining importance. Advertisers look up to social networks because of advanced targeting option reliable conversion tracking, and prevalence of mobile devices. Advanced targeting include: Interest targeting, Behavioral or Connection targeting, Custom targeting, and Lookalike targeting. Read more at: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

Animated GIFs or Reaction GIFs are gaining popularity nowadays. Animated GIFs are used to express an emotional reaction to something very specific. If any business or brand share animated GIFs that do not belong to you, can create some copyright issues. Alison Zeringue (Team Manager at Search Influence), writes in her article how to use GIFs in Social Media Marketing. They are: 1. Adding personality to your brand can help customers; 2. using animated GIFs in social posting or your website’s blog posts can make your content more viral; 3. Companies can use animated GIFs to highlight the main feature of a company’s products; 4. Animated GIFs can help others understand what it’s like to work with you. Read more at: http://marketingland.com/animate-social-media-marketing-gifs-127152

Paid social advertising is important for any business in today’s world. Paid social channel is worth investing nowadays as it helps in targeting, attractive ad types which includes video ads, better conversion tracking, more flexible bidding, and retargeting. Columnist Scott Rayden in his article writes all about paid social advertising. Read more at: http://marketingland.com/7-things-cmos-need-know-paid-social-137014

Nowadays, the only goal of any inbound strategy is to educate the consumers with relevant information. But, the challenge is to figure out how to create content which will be interesting to target audiences. An inbound marketing content to be successful must speak about what the target audience likes the most. Social monitoring also helps companies to create more customers. Columnist John Donnelly III, writes in his article about three ways that social media analytics can transform boring inbound campaign into the dynamic, lead-generating tool. Read more at: http://marketingland.com/social-media-insights-goldmine-inbound-marketers-131015

Social media and networking sites are helping businesses and companies to grow. Social media not only helps as a platform to communicate with the customers and build up a brand reputation, but it also helps the way business is run. It also helps business enterprises to collaborate across departments, offices, countries, and with other business houses as well.  According to a recent studies, social media analytics along with predictive analytics is going to be the most effective technology for business development. Its impact will be greater than internet of things and mobile payments. So, embracing this aspect will be necessary for a business to survive. To know more, read: http://www.cio.com/article/2937401/social-collaboration/how-collaboration-tools-can-turn-your-business-into-a-social-enterprise.html

The social media is actually the official platform to communicate and connect with the mass of people. The access in different social media is needed to attract more audience and promote their own organization in a grand way. The skill to master the network and devote time for the same will lead to a successful one. The posts should be at repeated intervals considering the time zone of different countries. The content should be specific so that the audience gets a track of the nature and working of the company. The idea should get circulated in a simple way so that the people get connected. The skill of digital marketing is needed in order to increase productivity and boost an organization. The uploading of pictures in the different sites helps in engaging a large audience as it's an attractive technique to pool the audience. The information circulated and the working procedure should be consistent enough to sustain the status of an organization. Read more at- http://www.business2community.com/social-media/5-social-media-tips-success-01288131

Social media has been in the center of attention when it comes to web marketing, yet many business leaders are skeptic about it. Some business leaders believe that customers do not respond or interact with them through social media. But this gives a wrong impression that the popularity of their products is not increasing. Just because people do not comment or like their product in social media, does not mean that they go unnoticed. According to a recent study, social media is the most effective way of marketing, when done in the correct way. So the effectiveness is dependent more on the user than the tool itself. To know more read: http://www.huffingtonpost.com/casey-cavanagh/its-not-facebook-its-you-_b_7270892.html?ir=India&adsSiteOverride=in

A platform to reach the audience and communicate best is how we define the social media in recent days. The social networking sites have multiplied their reach through the proper tools of communication but then we have to follow some basic few steps to keep us updated and tied with the social world perfectly. The marketing steps start initially with the targeted audience whereby we can sustain the people in numbers. To follow people, posting more pictures and keeping the sites updated with the latest know how. There is need to post something out of the box and attract the audience by accessing through the different social media sites. The posts should be in numbers and the time allotted for social networking sites should be the most. The interaction with the audience should be regular and sometimes personal touch is also needed. There should be some proper research and reading for the social media books. The content of the page should be convincing enough to pool the audience. The social networking promotions should have some special factors such as a good avatar and an innovative background which will attract the mass. The trending technology of using email conversations and twitter and so on are also important for communication. The boost for yourself and the social media to reach out to the people can be achieved by integrating the various ways. Read more at-http://www.business2community.com/social-media/20-ways-amplify-social-media-reach-01280718

Social media has emerged to be the answer to several marketing problems. Be it improving interactions with customers or finding new ways to boost sales, social media answers it all. Using social media, companies can directly interact with their customers instead of just advertising to them. Companies can emerge as social media powerhouse in the following three ways:

(i) Companies should not concentrate all their efforts on a single social media platform. Instead, they should make their presence felt in several social media channels so as to avoid alienating many prospective customers.

(ii) Social media marketers should maintain uniqueness when it comes to creating content and producing strategies.

(iii) Companies should raise their voice in social media. This helps to maintain brand consistency and create associations with customers. Read more at: https://channels.theinnovationenterprise.com/articles/become-a-social-media-powerhouse

Initially social media was used for socializing but with the progress of time it has undergone an impactful makeover. It is not only about advertising to a huge section of consumers but it is also the fundamental tool to influence customers. Firms will be able to determine basic information about their customers while marketing over social media and as a result the probability of obtaining clear data rises. This enables quick and easy access to data. The data collected from social media platforms are more or less accurate. However companies should take advantage of the various social media networking sites for trading their products and thereby improving both data and content.

To know more about this study, please follow the link: http://www.business2community.com/social-selling/social-media-purchasing-feature-changing-marketing-01283019

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

Hiring a social media marketing consultant can help a company build long term relationships, brand awareness and lead to sustainable growth. Time is of the essence in any business venture. A consultant brings to the table the skill to assess business needs, competition in the market, the targeted audience and builds a smart and efficient digital marketing strategy. Social media is a field that operates 24/7. Keeping that in mind, using social media to promote businesses can lead to increased profit margins. On the other hand, a social media consultant adds to the business valuable information about the market. It helps in making a well informed and better business decision. Social media intelligence also makes it possible to reach out to customers faster making an impact in the business. To know more, please follow: http://www.business2community.com/social-media/3-ways-a-social-media-consultant-increases-your-revenues-01266289

Changing attitude of the young generation along with urbanization in India is driving the expansion of digital marketing in the Asia hugely. Noticing such changes, digital ad spending is also increasing gradually. Increasing use of mobile is enhancing marketing by helping product research work better.  Smartphone has penetrated regions in Asia Pacific like never before. This increases the usage of mobile app which indirectly increases mobile internet ad spending as marketers are benefiting. Western marketers are also looking to move into this region as they can have better social measurement. They focus on the impact of social on key business objectives. Digital marketing increases in countries like India, China that grow into true economic powerhouses with increasing ROI. Read more about it by Stuart Found (Global Digital Events Manager) at: https://channels.theinnovationenterprise.com/articles/how-is-digital-marketing-expanding-in-asia