What many social and marketing professionals fail to acknowledge is the reality of what can be called the coherent customer. As lines in between marketing and IT merge, the consumer has a huge head start in their daily lives. While device adaptation is a fairly blunt tool to gauge new coherent customer, studying consumer trends increasingly points to not only cohesive elements but to stratification as well. Marketing needs to play a bigger role in harnessing all that data and determining how to use it to drive customers through the purchasing life cycle.

To know more read the article by Phil Butler, editor-in-chief of Everything PR, follow http://socialmediatoday.com/philbutler/2368211/new-marketing-paradigm-coherent-customer-satisfaction

An article by Ted Shelton, Vice president of Cognizant Business Consulting, talks about the substantial changes coming to every industry - how work is done, who does the work, and how value is derived from the work by all of the stakeholders - employees, companies, and their customers. Most companies have one or more CRM systems - often more than one as a separate CRM initiative may have been pursued for sales vs. service or even for multiple different sales and service channels (even when serving the same customer). The goal is to get a rich multi-dimensional understanding of your customer, and to have that information available to all departments of your company that engage with customers.

To know more follow http://socialmediatoday.com/tedshelton/2387741/crm-and-customer-code-halo

The rapid rate of cloud adoption has given rise to the natural necessity to have some data generated live on cloud-based platforms. One of the biggest mistakes a company can make is assuming that once you are managed by a hosting provider or other cloud-based platform company, the inbuilt security features will provide everything you need from a data safety perspective. Depending on the cloud service provider or managed service provider you use, you can expect scalability and flexibility to be built into the system so that you don't miss out on the cloud's ability to quickly respond to changes in demand. Having the technical skills in-house is just as important as finding the outsourced technical expertise that will enable a greater degree of secure infrastructure planning.

To know more visit the article at http://www.cloudcomputing-news.net/blog-hub/2013/nov/19/the-reality-of-data-security-in-the-cloud/

An article by Pam Dyer, Marketing manager at SolutionsIQ, conveys that hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. They are ways to track topics on Twitter and other social media platforms. Anyone sharing content can add one to their messages and posts, thus helping people to quickly find information on that same topic. It's easy to join in a hashtag conversation by clicking on one of your own tweets or those of others. You can track hashtags to see which ones resonate most with your audience. Hashtags on Instagram can help to maximize your reach and create a network of influential brand followers.  When users click on a hashtag in Google+, the search results page (SERP) includes the original hashtag as well as posts with similar tags and keywords.

For more information visit http://socialmediatoday.com/pamdyer/2381691/using-hashtags-social-media-marketing

An article by Hari Kelachankuttu, Change Facilitation Manager in Messier-Bugatti-Dowty (Safran Group) at Singapore, conveys that some organizations need to go a step further by setting financial savings targets by functions, departments or locations to have more granularities. As the challenges in the markets are getting complex business processes need to be continuously improved to overcome that.

To know more follow http://www.processexcellencenetwork.com/innovation/articles/continuous-improvement-and-the-trouble-with-metric/

Implementing cloud data encryption and maintaining control over encryption keys is an important way for the enterprise to verify how information can be shared and unlocked. Cloud data encryption transforms data so that it is undecipherable without the key that can be used to change the data back to its original form. But several enterprises are now realizing that when they cede control of their encryption keys to their cloud providers, their sensitive data may not be as private as they had hoped. They need to look for peer reviewed security proofs and understand implications on end users of cloud applications if there are strong encryption techniques. Recommendation from Gartner and the security and compliance needs to control sensitive data and it becomes clear that having vast amounts of sensitive data dispersed to multiple cloud application providers and relying on those providers to keep the encryption keys safe creates a security paradox for the enterprise.

To gather more insights visit the article by Gerry Grealish, Chief Marketing Officer of PerspecSys, follow http://www.cloudcomputing-news.net/blog-hub/2014/mar/20/when-deploying-cloud-data-encryption-protecting-encryption-keys-is-critical-to-keeping-cloud-data-private/

B2B marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you're humanizing it. To succeed in social strategy, B2B companies need to adopt the mindset of engaging as an individual first and business second. This personal tone will make your brand more approachable. For success in social strategy, you have to customize your brand image on your company profile, share videos, and upload presentations using LinkedIn and Twitter. The social site revealed that more than 30 percent of Twitter users search for B2B brands online, compared to 12 percent of average internet users.

To know more about the article by Boone Baill, Seasoned marketing and communications professional, follow http://socialmediatoday.com/bonniebailly/2383241/social-secrets-softer-side-b2b-marketing 

An article by Ryan Huang, editor at ZDNet's Asia/Singapore office, talks about recognizing vulnerabilities in existing facilities before embarking on a cloud computing deployment for potential adopters to fortify critical systems. The implementation of high-density configuration increases both the compute capacity and energy efficiency of an existing facility. When evaluating external cloud providers, the vendor's data center power infrastructure and availability strategy should also be examined and understood. To create an optimal cloud computing environment, data centers need to bridge the gap between the physical layer of the data center infrastructure and the IT infrastructure.

To know more visit http://www.zdnet.com/optimizing-existing-facilities-for-cloud-computing-7000028083/

Analytics makes it easy for you to track how many conversions you are getting from your social profiles by using Google Analytics. Once you have installed Google Analytics, you need to collect data, but if you are like most of your clients who have built a large audience, you will have data points on your reports that are actionable and very insightful. Google has a great support center that answers most questions that are related to trouble shooting analytics and it is a great learning resource.

 To know more read the article by Sergio Aicardi, CEO of Miami SEO Company, from http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics

Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media 

An article by Chris Syme, owner of CKSyme Media Group, talks about how monitoring social media can help in preventing crisis. She also mentioned that the first step in crisis communication planning is learning to listen. She spoke about some key conversations that one should monitor while listening and also discussed about how to monitor those conversations.

To know about effective listening strategies in details follow http://socialmediatoday.com/chrissyme/2362621/how-monitor-social-media-prevent-crisis

An article by Tom Treanor, founder of Right Mix Marketing, conveys that it is important to maintain a balance between all social media accounts to know the strengths of each social networking site which can give your business organization an interesting mix and help you to reach your target audience. Everybody knows about the popular social networks such as Facebook, Twitter and LinkedIn but there are plenty of others which are slightly less famous but can form an essential ingredient in social media strategy. Thus, from your Facebook page people should be able to go to your Instagram account or your Pinterest page and so on. He also mentioned that one of the biggest strengths of Google plus is that it gives you opportunities to link up with all your other social profiles. It also becomes important for your website to have all your social media profile buttons displayed prominently. Your social media profile has to be driven by the right kind of images and videos. Thus, leveraging the right kind of social media tools can indeed become a huge productivity enhancer for your business organization.

To know more follow http://www.business2community.com/social-media/businesses-can-optimize-social-media-profiles-0844522#!EjbHw

Customer contact centers fulfil different functions according to the organization they serve and the industry that they function in. Regardless of their objectives, the focus should be on the customer - meeting expectations, enhancing service levels and improving satisfaction. Contact centers are finding it necessary to add more communication channels to their platforms in order to get in touch as easily as possible. Customer satisfaction and performance levels remain among the most important tenets of any call center and the market is changing to address customer communication needs. Technologies like unified communications will be playing a greater role in going forward.

 To know more about this aspect, read the article by Mike England, content director of Imago Techmedia, follow http://www.callcentrehelper.com/customers-driving-unified-communications-55759.htm

Software as a Service and cloud computing service providers are targeting school administrators. The objective is to demonstrate to the students the virtues of the vendors' hardware products and software solutions to gain their allegiance later in the business world. So, smart SaaS companies can capitalize on the data they collect to provide benchmarks and KPIs that offer greater value to their customers.

To know more about this aspect, read the article by Jeff Kaplan, managing director of THINKstrategies and founder of the Cloud Computing Showplace, visit http://www.technewsworld.com/story/79979.html

A new feature is built into Facebook's mobile app that allows you to see which of your friends are close by and even share your exact location with others. The new feature uses the geo location technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications to friends who are nearby. Users who did not activate Nearby Friends won't be affected in any way, and will not share with or receive any location information from others on the platform.

To know more about the use of this new feature visit the article by Kurt Wagner, Social media reporter for Mashable, http://mashable.com/2014/04/17/facebook-nearby-friends/

An article by Jaylee Miguel, Lead Community Manager for social media management agency Emoderation, conveys that the beauty industry is often overlooked when we think about the ways how social media has grown and how brands have adapted. Just like beauty counters at a department store, social media can be a great place for consumers to interact with beauty brands. Brands are now investing more money in digital-led campaigns not only to improve their social media presence but also to achieve a higher ROI in areas that TV failed to deliver.  It is essential for brands to understand their strategy, through the line campaign that works in conjunction with its advertising and marketing by using social media as a platform to push content.

To know more visit http://socialmediatoday.com/jaylee-miguel/2354996/beauty-brands-and-social-media

An article by E-Commerce Times columnist, Peter S. Vogel, says that it is hard to detect which is growing at a faster pace - cloud or cybercrime. Cloud may be anywhere in the world which creates interesting and complex legal questions regarding privacy of data stored in the cloud. Nevertheless, more businesses are migrating to the cloud to host data, often without regard to the legal consequences.  Many companies are migrating to the cloud to reduce their IT costs but are creating new malware-based and cyber-crime risks to their businesses. If cybercrime and cloud-focused malware continue to grow along with the cloud, the predicted growth of cloud migration may not be realized.

To know more follow http://www.technewsworld.com/story/80107.html

MongoDB added new backup and recovery abilities to its monitoring service to track deployments. People can set up the monitoring service for free when they use it as a cloud-based service and companies can pay to run it in an onsite data center. In version 2.6, the database supports index intersection, which makes it possible to search for information with multiple characteristics.

To read more read the article by Jordan Novet, staff writer based in San Francisco, follow http://venturebeat.com/2014/04/08/mongodb-bigwig-says-new-features-keep-it-way-ahead-of-everybody-else/

Hospitals tend to be less hierarchical than manufacturing, requiring building consensus among stakeholders before taking action. In addition to cost cutting in healthcare, Lean initiatives improve patient safety and reimbursement rates and create new standards. Lean combined with Six Sigma, a process-improvement strategy, can help in reducing variability in business processes. An article by Susan D. Hall, experienced writer and editor in Dallas, talks about how Lean Six Sigma improves outcomes and saves costs by employing better care coordination and implementing a culture of efficiency, data-rich technology and real-time operation performance measurement.

To know more visit http://www.fiercehealthcare.com/story/lean-leadership-healthcare-what-does-it-take/2012-08-22