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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Intern at Sigmaway LLC, pursuing MBA in Finance from Icfai Business School. Interested in latest technology and analytics.

Happy employees: Improving customer loyalty

An article by Jodi Beuder, valued contributor to Business 2 Community, conveys that a company must place a priority on having well-trained, happy employees who can understand how to deliver outstanding customer service and in turn improve the customer relationship. He also mentioned few steps which will enhance the process.

Read more at http://www.business2community.com/customer-experience/improve-customer-loyalty-create-happy-employees-0849156#!EirPI 

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Speech Analytics – a way to gain better customer insights

The information that can be obtained while communicating with customers and prospects is invaluable for recognizing and optimizing the performance of your workforce. Speech Analytics solutions are the key to uncover those opportunities and harness them to improve your business results. A blog by Sean Murphy, Product Marketing lead for Speech and Text analytics of Genesys, talks about how speech analytics delivers various benefits to companies and also how it helps in accelerating company ROI.

To know more follow http://blog.genesys.com/blog/2014/04/02/cloud-based-speech-analytics-what-are-99-of-your-customers-hiding/

 

 

 

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Heartbleed: Open source's worst hour

Heartbleed is an open source bug. It is the biggest failure in open source software till date. An OpenSSL programming mistake opened a security hole in a program that affected hundreds of millions of websites, who relied upon it for their fundamental security. A programming blunder enabled attackers to pull down 64k chunks of "secure" server memory. The open source method remains as good as ever when used correctly.

To read the article by Steven J. Vaughan-Nichols, experienced writer of technology and business of technology, follow http://www.zdnet.com/heartbleed-open-sources-worst-hour-7000028420/

 

 

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Can your customer experience overcome the switching economy?

Despite having huge data and insights into consumer desires and preferences, companies are still facing problems due to rising churn or switching rates among their customers. According to a recent study, it was found that 75% of customers are now using one or more online channels when researching about companies' products and services and 33% use mobile devices to access these online channels.

To know more about customer experiences, visit Remy Claret (Product Marketing Director at Genesys)'s, link http://blog.genesys.com/blog/2014/04/14/can-customer-experience-overcome-switching-economy/

 

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Instagram: new friend for small businesses

Nowadays businesses are seeing a drastic decrease in organic reach to their followers on Facebook. To increase the reach, organizations must use other social media platform. Instagram is one of such platforms. Instagram is a social media platform that allows its users to share images with other followers and is an easy way to get your business' name out into the universe. This article by Stephanie Jones, social media manager of WSS Marketing, tells us about some tips on how to manage your account in Instagram and turn you into a small business Instagram marketing guru.

Read more at http://socialmediatoday.com/wss-marketing/2350871/instagram-small-businesses-your-new-best-friend

 

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Healthcare cloud security: now and into the future

An article by David Linthicum, SVP at Cloud Technology Partners, talks about how Healthcare providers and payers utilize cloud platforms to store and access personnel records. He also spoke about the use of managed security services providers that will allow healthcare organizations to push some of the responsibilities to security experts.

 

To know more about security concerns in healthcare follow http://www.cloudcomputing-news.net/blog-hub/2014/apr/11/healthcare-cloud-security-now-and-into-the-future/

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Dropbox: beyond storage and collaboration apps

An article by Zach Miners, news reporter of IDG news service, spoke about how the cloud storage and file sharing vendor, Dropbox, is expanding its scope beyond photo management and document collaboration. He also mentioned that when Dropbox users work together on a PowerPoint, Excel or Word file, Dropbox will display visual cues to alert them when someone else edits and then syncs the changes. Dropbox also incorporates a chat service in the Microsoft software's interface.

 

 

For more information visit http://www.itworld.com/internet/413888/dropbox-diversifies-beyond-storage-photos-collaboration-apps

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Twitter takes an interesting step in music analytics

News by Ben Sisario, staff reporter of The New York Times, talks about how Twitter’s data pile has immense value to the music industry. He also mentioned that a successful partnership can help in proving its value to musicians beyond its well-known uses for communication and self-promotion.

To know more visit http://mobile.nytimes.com/2014/02/03/business/media/twitter-and-300-team-up-to-find-musical-talent.html

 

 

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Data analytics: revolutionizing healthcare

Big data is playing a key role in healthcare and several health institutes are seeking a solution that could bring the very latest drug interaction data right to patients’ bedside. Data analytics helps to analyze massive data volumes and conduct multiple drug studies, test and apply brand-new algorithms to quickly identify drug risk warning signals.

 

 

To read cases on how data analytics enhance healthcare follow http://bigdataanalyticsnews.com/10-big-data-analytics-use-cases-healthcare/

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How brands can make the most out of Twitter’s new features?

An article by Jaylee Miguel, lead community manager of Emoderation, talks about different new features of twitter like timeline changes, mobile updates etc. Now the key question is how brands can use Twitter's new features to their advantage? To answer this, she mentioned that brands can use the video sharing tool to communicate with competition winners in a creative way, thus raising awareness of new campaigns by tagging others. But she also spoke about how free tagging feature can create spam.

 

To know more about follow http://socialmediatoday.com/jaylee-miguel/2341916/how-brands-can-make-most-out-twitters-new-features

 

 

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Outsourcing call centers to India is in demand

Outsourcing has turned up as the most competent business strategy for getting non-core business functions taken care of by experts. India has captured the position of unchallenged outsourcing hub of the world. Some of the reasons behind the increasing demand are:

1. Low cost solution

2. More profits for businesses

3. Availability of talented resources

4. Favourable government policies

 

To gather more insight on each of the reasons visit http://www.callcentersindia.com/displaynews.php?idnews=319_Why_Outsourcing_Call_Centers_To_India_Is_In_Demand

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Social media: a tool for spying on customers

David Waterman, expert in search engine optimization, talks about how marketers can take advantage of social media to spy on their customers and target audience to gather better insights. He also discussed about the five different steps to be followed for enhancing the process.

 

To know more about the steps follow http://marketingland.com/social-media-perfect-tool-spying-customers-76595

 

 

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Social media spam: a new concern to marketers

 

An article by Devin Redmond, Co-founder and CEO of Nexgate, talks about how social media spam can damage a brand name and how it affects social media marketing ROI. He also spoke about different steps that social media marketers can adopt to stop social spam and mitigate loss.

 

For more information visit http://socialmediatoday.com/1865971/state-social-media-spam-social-media-spam-rise

 

 

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Social media: unleashing the power of employee advocacy

An article written by Mike Bailey, owner of Grey Kite Resources, talks about how social media can play an important role in becoming an advocate for the organisation you work for. He mentioned that when employees share anything with their social networks, they reach 20 times more people than a typical brand sharing with the same number of followers. He also discussed about different guidelines to be followed for employee advocacy.

 

To know in details read the article on http://socialmediatoday.com/Beyond_Engagement/unleashing-power-employee-advocacy

 

 

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Predictive analytics helping in customer retention

Eric Siegel, Ph.D., founder of Predictive Analytics World and Text Analytics World and Executive Editor of the Predictive Analytics Times, talks about how businesses can incorporate predictive analytics to upgrade their process.  A predictive model will help to know which new customers are likely to return and which are probably one-timers. He also mentioned about various benefits of retaining new customers. Moreover, by adopting this model, the first time customer can become a loyal customer.

For more information follow  http://www.predictiveanalyticsworld.com/customer_retention.php

 

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Adoption of cloud computing in call centers

Nowadays businesses are adopting cloud computing technology to enhance customer satisfaction in call centers. This technology helps the employees by providing updated information about the customers which allow them to easily manage customer needs. A cloud based call center also offers better return on investment. The employees can access the cloud from anywhere with an internet connection which helps in reducing costly on-site installations.

For more information follow

https://www.fonality.com/industry-news/what-are-benefits-moving-call-center-cloud

 

 

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Recent comment in this post
Nitin Sinha
good work.
Thursday, 27 March 2014 15:59
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Application of graph search

Max De Marzi, software field engineer with Neo Technology, inspired by Facebook’s graph search, talks about how use of graph search adds value to the enterprise by making practical use of big data. He also indicated how this technology can be applied to solve business problems.

For more information follow

http://searchsoa.techtarget.com/news/2240215892/Facebook-inspires-enterprise-to-use-big-data-graph-searches?asrc=EM_NLN_27254566&utm_medium=EM&utm_source=NLN&utm_campaign=20140317_Facebook%20inspires%20enterprise%20to%20use%20graph%20searches_cdelacvivier&track=NL-1839&ad=892421

 

 

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Analytics in monitoring call center agents

 

Laura Noonan, Marketing team lead at CallFinder, talks about how important  it is to monitor the call center agents for providing customer satisfaction. She also emphasized that the companies must also provide equal priority to employees, ensuring the satisfaction with their role. She also speaks about the different advantages of monitoring calls between the customers and agents.

For more information follow

http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/723/Default.aspx

 

 

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Text Analytics in unstructured information

Stuart Rose, global insurance marketing manager at Cary, talks about how Insurance companies gather piles of text based data everyday about customers’ detail. It also addresses the different patterns used to explore unstructured information and analyze them. Text Analytics helps in understanding the details contained in the unstructured sources. The areas where text analytics can positively impact on insurer profitability are – Subrogation, Fraud Detection and Brand Reputation.

For more information please follow

 

http://www.insurancetech.com/business-intelligence/3-insurance-business-applications-for-te/240165269

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Implementing predictive analytics in insurance

Susanne Sclafane, senior editor at Wells Media Group, talks about the extensive use of predictive analytics in insurance sector. The most prevailing uses of predictive modelling are rating, underwriting, marketing and forecasting. It also conveys some of the threats faced by the insurance industry.

 

For more information follow http://www.insurancejournal.com/news/national/2013/11/07/310601.htm

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