Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smart phones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and notebooks. M-Commerce also brings new opportunities for selling online, and mobile marketing can be used to extend online reach. Four things a company must consider while developing m-commerce marketing strategy are:
· Reach: Tap into the uniqueness of mobile-first consumers.
· Curate: Trigger impulse purchases through well-crafted offers.
· Entertain: Make shopping fun and easy, not just cheap.
· Lock in: Capture the loyalty of mobile shoppers early.
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