In today’s business world, marketing automation is more than software with many features. It actually represents an entire approach to the marketing process that is designed to make it faster, smoother and more profitable. A successful marketing automation project usually starts with the objective of simplify everything about the marketing processes and it is important to make marketing process run smoothly. Read more on how marketing automation will work for you at: http://it.toolbox.com/blogs/insidecrm/making-marketing-automation-work-for-you-78499

According to Darian Shirazi (founder of Radius and a Forbes contributor), marketers measure success based on the dollar value of pipeline they are able to generate in order to increase revenue. The marketers, who can reach their goals, work closely with their sales team who can find appropriate customers. The ones who struggle to reach their goals are not aware of their sales team's ability to close deals. To highlight pipeline, and to find customers, marketers need to understand deeply how to market properly. Hence marketers today, have access to new data sources, superior analytics, and better integrations that allow them to generate high value pipelines. Read more at: http://www.forbes.com/sites/darianshirazi/2014/09/16/marketing-automation-2-0-marketing-intelligence/