Small and midsize businesses(SMB) are going to play a major role in India in the coming days. Adoption of social, media, analytics and cloud(SMAC) in SMBs will not only increase the number of new customers but also raise efficiency. According to a report by EY and Assocham, the number of SMBs adopting cloud computing will increase highly. To know more on this topic, please go through the article link by Eileen Yu, a freelance blogger and content specialist.

http://www.zdnet.com/in/cloud-adoption-among-indian-smbs-to-soar-7000029009/

While considering Software-as-a-Service (SaaS) solution versus a traditional on premise software application, several factors should be kept in mind  at the time of calculating total cost of ownership and ROI. Both software providers and customers can be benefitted from the efficiency of the cloud's economic model. TO know about SaaS pricing, please go through the following link:

http://www.business2community.com/cloud-computing/saas-pricing-compare-cost-premise-vs-saas-0847567#!OHXf2

Facebook released Cassandra, its NoSQL, big data distributed data store to open source. It can power massive data sets quickly and reliably without compromising performance. Different new features and improvements are included in the latest version. To know more about Cassandra 2.0, follow Steven J. Vaughan-Nichols's, article link:

http://www.zdnet.com/cassandra-2-0-the-next-generation-of-big-data-7000020237/

Project management provides a strict framework to achieve business goals. As economic conditions are improving day by day, responsibility of project managers are also increasing to deliver projects efficiently. It is important to allocate resources properly by providing structural framework in such a way that ensures the investment in a positive direction of a growing economy with anticipated benefits. Hence, it is important for project managers to estimate and invest wisely in projects to ensure a long-term future. Please go through the link for more details: http://www.projecttimes.com/articles/can-project-management-lead-us-out-of-recession.html

To manage your sales upwards, you need to click your senses. Have you ever thought, that much talked Big Data is also a part of your ‘sense’?

The way big data and analytics are making a progress, especially in marketing and to increase sales, it can no longer be ignored. Your buyers are now more informed about your products and services and you have to dig in deeper to gain new insights about the mind and heart of your customers.

That’s where big data comes in effect. Lots of customer data are now available and without going hither and thither, you can mine for gold. Yes, gold – because customer data is like an asset to you depending on which you can gain that ‘new insight’ to keep yourself ahead of competition. Click on http://www.entrepreneur.com/article/233969  to view on how big data can raise your sales. Who may say, you may be the next beneficiary of leveraging the power of Big Data!

Giving constant connectivity to customers and ensuring customer satisfaction are two most important things for telecom companies. As an owner of telecom company, you have to ensure that customers lose their call to as minimum as possible to prevent business loss and inconvenience to them. 

For this, you have to analyze every moment and take preventive actions whenever any faults occur. It is necessary that you must have analytics tools for it. But, unlike in most business cases, you will not able to use traditional machine data analytics. It is of no doubt that you will get patterns and trends, and will be able to evaluate program performance and pinpoint defects – but all these after the fact. By that time, you may lose your customers and revenues costing millions!

What you should do is do a real time monitoring and real time analysis as well. Using ‘streaming big data analytics’, you will be able to collect and correlate streaming data at a customer’s specific location, cell site performance, call failure rates and event prevent momentary glitch before they turn up into a large scale event. Not only this, based on profile of your customers, you can prioritize their issues. All these will increase one of your important parameters – customer satisfaction.

Read more at: http://smartdatacollective.com/dale-skeen/199716/why-telcos-can-no-longer-rely-traditional-machine-data-analytics-deliver-high-qual  to know how streaming data analytics help telecom companies to monitor calls in real time and increase customer satisfaction.

As businesses are becoming tougher and becoming more competitive, usage of advanced analytics is on rise. With the help of it, companies have increased their marketing effectiveness and they are able to generate more revenue out of the cost spent.

But, one thing has to be accepted. Deploying analytics tools in an organization is not an easy task. One of the main concerns is scalability – whether analytics will be utilized on a large scale or a small scale, because, depending on that, cost will vary; and if you choose the wrong one, it will eat your revenue. Change in organizational culture is also noteworthy – those who are not yet oriented to analytics, may face difficulty in adopting the technology.  In spite of all these, analytics have proved to be tremendous successful for marketers. Given in the present dynamic situation, CEOs must learn to adopt analytics and should motivate his or her marketing organization to use. Click on http://www.forbes.com/sites/forbesinsights/2014/05/19/an-advanced-marketing-analytics-cheat-sheet-for-ceos/?ss=business  to know the tips for CEOs.

Check Point Software Technologies Ltd., provider of securing Internet, announced the  availability of ThreatCloud IntelliStore, a unique in threat intelligence marketplace that enables organizations to select intelligence feeds that will automatically prevent cyber-attacks.

To read more, visit the following link: http://www.marketwatch.com/story/check-point-pioneers-revolutionary-cyber-intelligence-marketplace-threatcloud-intellistore-2014-05-20

In an article by Gina Passarella, a legal intelligencer, we get to know that competitive intelligence is mostly tracking what your competitors are doing. It is a blend of business, market and competitive intelligence, with an eye toward tracking other firms, current and prospective clients, geographic and industry sectors, and the firm's own internal data.

To read more, visit the following link: http://www.post-gazette.com/business/legal/2014/05/20/Is-competitive-intelligence-spy-games-or-market-research/stories/201405130004

WORKTERRA, a provider of Human Capital Management software solutions, announced the addition of Intermedia (one-stop shop for cloud IT services and business applications) to its BenAdmin platform. WORKTERRA BenAdmin delivers an enhanced user experience, further engaging the employee in their benefits decisions. With the WORKTERRA BenAdmin platform, Intermedia has the ability to manage employee benefits information through one consolidated, SaaS delivered application designed to increase efficiency and reduce costs.

Read more at:http://www.digitaljournal.com/pr/1925615 

Logi-Serve, a provider of human capital management software, announced that it has been named as a "Cool Vendor" in the "Cool Vendors in Human Capital Management Software, 2014". Gartner identifies "Cool Vendors" each year in the field of Human Capital Management Software and is judged on these criteria: innovation, impact, and intrigue. This event showcases innovations in adaptive learning, talent assessments, operations and workforce intelligence, and digitized HR document management which influences HR and HR IT leaders to look beyond box.

Read more at: http://www.digitaljournal.com/pr/1926971

Calpian Commerce (the U.S. payment processing division of Calpian), has launched the SecurePay Insights merchant analytics platform. It helps businesses to leverage value-added data and analytics to improve their businesses. Calpian Commerce's SecurePay Insights (powered by Womply, a San Francisco-based technology company) provides real-time vision into revenue, online reputation, social media performance and competitive intelligence on a web-based dashboard.

To read more, visit the following link:http://www.marketwatch.com/story/calpian-commerce-launches-securepay-insights-merchant-analytics-platform-powered-by-womply-2014-05-07?reflink=MW_news_stmp

Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, has added new features to their TRUE CRM system. It provides companies with new marketing materials, content control and advanced reporting capabilities.

To read more, visit the following link: http://www.contactcenterworld.com/view/contact-center-news/plumchoice-establishes-new-training-facility-to-support-growing-subscriber-base.aspx 

HipLogiq, a technology marketing company, developed a platform that allows small businesses to target conversations on Twitter and collect more responses than they could by attempting to facilitate engagement on their own. The software filters conversations on Twitter and identifies potential customers through keyword performance technology.

To read more, visit the following link: http://www.contactcenterworld.com/view/contact-center-news/software-helps-businesses-increase-customer-engagement-on-social-media.aspx

The Info-Tech HRIS Vendor Landscape evaluates provider capabilities across the HCM - "recruitment-to-retire" spectrum. It includes HR, payroll, benefits administration, time & attendance and talent management. ADP, a global provider of Human Capital Management (HCM) solutions, was named as a champion quadrant in the 2014 HRIS Vendor Landscape. Companies named to the Champion quadrant are recognized for their product functionality, commitment to service and strategic vision.

To read more, visit the following link: http://www.marketwatch.com/story/adp-named-a-champion-in-info-tech-research-groups-2014-hris-vendor-landscape-report-2014-05-15?reflink=MW_news_stmp

An article by Brian Honigman, Digital Marketing Executive at Marc Ecko Enterprises and a social media specialist, conveys that while big data is a challenge for many organizations, it is one of the key factors that drive the evolution of the travel industry. Travel companies can make better decisions based on the data aggregated from their customers to personalize services like travel booking for an easier navigation. Big data can help travel companies understand the ongoing requests of their customer base and identify patterns in consumer behavior to determine offerings they may want in future.

To know more visit http://www.forbes.com/sites/centurylink/2014/04/30/how-big-data-is-transforming-the-travel-industry/

An article by Jason Bowden, Chief Warrior at Digital-Warriors, conveys that there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking. Social media SEO has become an important element in every marketer's digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online. Without using the social media search engine optimization process you will unlikely reach a wider audience for your content.  It is a must to integrate social media SEO if you want to get maximum exposure of your business with better lead generation and conversion results. The more you can encourage your website visitors to share your business across the social media channels the better exposure your business gets. Optimizing your images for SEO can benefit your digital marketing campaigns. Getting a feedback from your SEO performance is crucial for an effective and successful social media SEO.

To know more visit http://socialmediatoday.com/jayson-bowden/2416346/social-media-marketing-resources-optimize-your-search-ranking 

An article by Kayla Minguez, Jr. Online PR Specialist of WebpageFX, conveys that there are certain ethical boundaries that define the law industry and some people may argue social media hasn't exactly made ethical dilemmas easy to solve. This article also tells us about how social media has impacted legal proceedings, and what that means for legal experts or even members of a jury.

To know more visithttp://socialmediatoday.com/kayla-minguez/2410876/social-media-and-its-influence-legal-realm

From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. While some web users are in it for fame, others are actively seeking ways to get their brand out to the masses. Their ultimate goal is to turn the hits into dollars. As for up-and-coming networks, platforms that encourage media in smaller formats are perfect for launching sharable content. The key lies in simply being human and understanding what makes people tick. 

To know more read the article by Katie Parr, Social media specialist of tCloud Solutions, follow http://socialmediatoday.com/katieparr/2394536/how-hits-turn-dollars 

An article by Aimee Chanthadavong, tech journalist with ZDNet, talks about how businesses have focused aggressively on virtualization and automating private clouds so that information can be shared. She also mentioned about the transition from the mainframe which happened over a decade and thus moving to the third platform of IT is going to take a while because there's so much invested in the existing infrastructure. Businesses redefine their infrastructures and look at ways to free up their existing budget to fund new projects, such as creating new apps; it's also an opportunity for IT to be innovative again.

To know more visit http://www.zdnet.com/mobile-future-will-force-business-into-the-cloud-emc-7000029095/