OpenStack released the latest version, Icehouse, the concept of Database as a Service (DBaaS). Tesora's goal is to help organizations to create and deploy database-based OpenStack applications who don't have a great deal of expertise with database administration.  The focus is to make database just another service rather than a central focus. To know more on OpenStack Icehouse, go through the article by Daniel Kusnetzky, a reformed software engineer and product manager.

http://www.zdnet.com/tesora-database-as-a-service-and-openstack-trove-7000028821/

An article in iSixSigma magazine points out the basic similarities and differences between DFSS and DMAIC. It is a well written article which explains highly technical term in layman’s language. The DMAIC methodology is almost universally recognized and defined as comprising of the following five phases: Define, Measure, Analyze, Improve and control. DFSS is the acronym for Design For Six Sigma. Unlike the DMAIC methodology, the phases or steps of DFSS are not universally recognized or defined. 

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Human element plays an important role in successful application of big data.  Companies mainly focus on the tools (like Hadoop), using the R language, MongoDB and a few others.  But, it is also very important to understand what kind of data is available, what kind of data is needed and what role an expertise in computer science and applications, modeling, statistics, analytics play. Very often single source of big data leads to incorrect conclusion. So, human power is very much needed. To know more on this topic, go through the article link by Daniel Kusnetzky (a reformed software engineer and product manager):

http://www.zdnet.com/the-human-element-is-critical-in-applying-big-data-7000028983/

Nowadays, companies find that targeting a particular audience is much more fruitful than targeting mass audience. But sometimes, it may happen that targeted audience do not buy the product, and hence targeted marketing backfire. A recent study conducted at Dartmouth College, explores what happens when identity marketing misses the mark. The research was based on two types of identity marketing,

•        Marketing that simply references consumer identity

•        Marketing that explicitly ties consumer identity to a brand purchase

This research suggested that consumers are less likely to buy a company’s product which explicitly links an identity. The reason behind this is, while people may be drawn to brands that fit their identity, they are also more likely to desire a sense of ownership and freedom in how they express that identity. For more details please visit Elizabeth Palermo’s article link: http://www.businessnewsdaily.com/6277-how-targeted-marketing-can-backfire.html

Big data analytics is a strong process to enrich any business process. Ford automobile company is applying big data analytics to improve their business. In doing so, they polish the metrics from the company's best processes across myriad manufacturing efforts and through detailed outputs from in-use automobiles-- all to improve and help transform their business. Big data is allowing deeper insights in improving processes, quality control, and customer satisfaction. To know more on this topic, go through the article by Dana Gardner, president and principal analyst at Interarbor Solutions.

http://www.zdnet.com/ford-scours-for-more-big-data-to-bolster-quality-improve-manufacturing-streamline-processes-7000010451/

In the modern era a device which is not connected to the cloud just cannot complete the scenario. Today’s consumers seek a more optimized experience across their phone, tablet and PC and the combined power of Microsoft devices and services provides the best experience they can have today across all these.

To gather more insight read the article by James Bourne, Technology journalist, follow http://www.cloudcomputing-news.net/news/2014/may/08/cloud-computing-india-are-we-verge-explosion/  

A recent study, conducted across the major cities in India suggested that doctors have been facing problem to deal with patients who use internet to find the cause of a particular disease. Internet in general and medical websites is becoming doctors' worst nightmare. We cannot deny internet's potential in providing healthcare information. But debate is, whether too much information is dangerous or not. In this scenario different doctors are providing different opinion about the use of internet. Some of them find that internet is useful, and they also feel quite comfortable while discussing the diseases with well-informed patient. An analysis on a health information site suggests that only 10% of the searches land up on reading articles about symptoms of diseases. In fact, health websites play a far more diverse role than doubling up as an online doctor or symptom checker. Doctors are also afraid of wrong information which is available in net. For more details please visit Nirmalya Dutta's article link: http://health.india.com/healthcare/online-medical-information-bane-or-boon-for-the-healthcare-system/

In a professional paper submitted by Justin M Lancaster, University of Nevada, we come across various topics covering advantages, disadvantages and road ahead for Lean and Six Sigma in the hospitality Industry.

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Red Hat outlined engineering partnership with Hortonworks to collaborate on enabling more storage file systems. The integration allows Hadoop to run directly on a POSIX(Portable Operating System Interface)-compliant storage node. The two companies will create test suites to validate compatibility between Hadoop and alternative file systems, which will be contributed to the open source community. To know more on this, go through the article by Larry Dignan, Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

http://www.zdnet.com/red-hat-forges-hortonworks-engineering-pact-ties-storage-into-openstack-7000016801/

Creating customized website for each international market is a good strategy to start global marketing. Also to increase the visibility of the site, it is time to invest in Search Engine Optimization (SEO) as SEO algorithm are constantly shifting and getting more complicated. Organizations need to prevent their website from getting buried in the sea of competitors' sites. To boost website traffic overseas, organizations need to take customized strategy for each market. Rachel Chilson, marketing communications coordinator at Sajan has given five SEO tips for global marketers and they are

• Know your Customers

• Research key words and phrases

• Adapt your content

• Perform regular testing

• Seek out professional

Read more please visit: http://www.marketingprofs.com/articles/2014/24946/five-seo-tips-for-global-marketers

An article by Sue Cockburn, Founder of Growing Social Biz, conveys that it's not that the customer is always right. They're not. But, they need to see us owning the problem when they believe they are right. Arguing to prove we are right and they are wrong may allow us to win the battle, but we'll likely lose the client. Clients deserve the benefit of the doubt. Maybe sometimes we'll be taken advantage of and sometimes we won't be able to fix mistakes or won't be able to take responsibility for something that is very clearly customer error and possibly not fixable. Keeping the customers we have and building on that base is much more cost effective than gaining new customers while existing ones stream out the back door!

To know more visit http://socialmediatoday.com/suecockburn/2428621/great-customer-service-not-about-being-perfect

One of the major areas in healthcare industry which needs reform is information exchange between physicians and home health agencies. Most of the Medicare claim is denied due to missing signatures, insufficient documentation, and inaccurate descriptions. To overcome this difficulty, an organization, H2S (founded in 2013), came up with a new solution. The software automates the patient order management process in order to save time spent by physicians in documentation and decrease accounts receivables for health agencies. This helped health agencies and their referring physicians to send, receive and track patient documents so that providers can be reimbursed for services on time. For more details about the please visit Sramana Mitra's article link: http://smallbiztrends.com/2014/04/information-exchange-problem-in-healthcare.html

Red Hat has gathered a selection of open source software to create a Big Data development and deployment environment. It announced a software stack which includes Red Hat Enterprise Linux, Red Hat Storage, a Hadoop plug-in allowing Hadoop to process data stored using Red Hat Storage, Red Hat Enterprise Virtualization etc. The company has thrown its hat into the ring to compete with and cooperate with many in the Hadoop community. To know more on this, go through the article by Daniel Kusnetzky, a reformed software engineer and product manager.

http://www.zdnet.com/red-hat-throws-its-hat-into-the-big-data-ring-7000011680/

Till date ACO model has produced mixed results. Players in this industry are currently investing heavily in technologies that analyze, save and streamline to help generate the model's promised benefits. According to Laura Beerman (healthcare network manager at Decision Resources Group), it is important to use technology wisely. After the release of first year result of Pioneer ACOs, industry expert scrutinized the result and found that use of technology can lead to success of ACO model. For more details please visit: http://www.informationweek.com/healthcare/analytics/accountable-care-success-requires-strong-health-it/d/d-id/1204454

When a company reaches out to someone, it shows that the individual is valued. By taking initiative to include an individual, the company makes itself stand out as an entity to be liked because people tend to like those that like them back. On the flip side, proactive marketing strategies are a win for leaders of companies because it means taking charge of the futures of their companies. Companies develop strategies to reach out to relevant people and acquire a fan base. Being proactive is ultimately a winning situation on both sides because not only can companies take charge of their image and client base, a customer is satisfied as well because they feel valued.

 To gather more insight read the article by Anqi Cong, student at Carnegie Mellon University, follow http://socialmediatoday.com/anqicong/2421436/why-are-proactive-marketing-strategies-so-effective

Open source software and infrastructure provider Red Hat announced its Big Data strategy. To know about big data strategy in details, go through the article by Andrew J. Brust, entrepreneur and CTO, specializing in application development, databases and business intelligence technology.

http://www.zdnet.com/red-hats-big-data-strategy-a-full-stack-approach-7000011574/

If you are an IT Service Provider, then cloud technology is a potential area where you can look upon to increase your top line. ‘2014 IT Service Provider Benchmarking Survey’ by IT Business Management Software provider Autotask reports that cloud technology is the key driver for ITSPs. For the second year in row, cloud based apps were cited as the number one technology that’s changing clients’ expectations.

Keeping in tune with technological changes, as the demand for cloud services is increasing from clients, ITSPs can see cloud technology as an opportunity to grow their business. Compared to 2013, when increase in revenues was just five to fifteen percent, in 2014 this increase was reported between fifteen to twenty percent by service providers. This growing demand required extra workforce and ninety eight percent of the survey respondents reported increased hiring also.

Though cloud technology is proving advantageous, but security is a main concern and remains top priority for service providers’ clients. ITSPs can overcome this shortcoming by providing security support to their customers, thereby making it an area to grow their business.

To know more, please follow the link http://www.thewhir.com/web-hosting-news/cloud-technologies-drive-demand-service-providers-report

An article by Dion Hinchcliffe, Information Technology expert, talks about the deep application to organizations that made social media such a potent and popular way of communicating globally. This involves raising awareness, educating leadership, trying to figure out what department should be in charge of social business, rethinking business processes in a much more fragmented yet connected operating environment, acquiring budget as social business operations grow, measuring results, and so on. Social business has become a more powerful and effective way of operating. But it must mature to grow its relevance and effectiveness as it's situated within the realities of the contemporary organization.

To gather better insights follow http://www.zdnet.com/how-social-business-grew-up-7000029450/

Call Center that experience high call volumes need to have the correct call center software. In an analysis by voxilla.com we came to know the best 4 call center software providers for 2014. The analysis considered customer satisfaction, overall price, features and more. Here are the best fourcall center software providers for 2014:1) 8x8, Inc., 2) SafeSoft Solutions, 3) 4PSA, 4) 3C Logic.

To read more, visit the following link: http://www.marketwired.com/press-release/the-best-4-call-center-software-providers-for-2014-determined-by-voxillacom-1912374.htm

An article by Matthew Peneycad, advertising agency expert in social media, conveys that on social media, advocates can greatly enrich the experience of your community, contribute to the promotion and dissemination of your content, alleviate demands on your customer service team, expose key insights that can be applied to your business planning and strategy, and provide broader exposure for your organization across the social web. They can provide meaningful input, ask interesting questions and provide responses to audience members. Through their personal social listening and activity in various social networks and communities, they can expose insights that otherwise would be of great challenge to identify and substantiate.

To know more visit http://socialmediatoday.com/rgbsocial/2422351/nurturing-social-media-advocacy-inside-out