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AAA: Advanced Analytics Applications

Advanced analytics is considered as a game changer in all industries today. The benefits received from its application are tremendous. These benefits can also give the user firms – a competitive advantage- which further gives them a lead in their industry. Gavin Seewooruttun, in his article at, has listed five top applications of advanced analytics, that will prove to be a winning element for its users. They are:

  • Gaining the whole customer view
  • Customer micro targeting: upselling and cross selling
  • Customer micro targeting: acquisition and churn management
  • Customer micro targeting: value addition
  • Proactive maintenance

To understand them in detail, please visit the following link:

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