Big data has started to play a vital role in gaming industries nowadays. Providing individual experience and maximizing the advertising of its products, gaming industry is far beyond ready to take big data to its peak. They have implemented techniques to collect data directly from online sources. They have data for marketing like never before. Big data has a new definition, a new meaning to everyone in the gaming industry, big data means a better consumer experience. Read more at: 

https://www.smartdatacollective.com/online-gaming-industry-uses-big-data-analytics-grow/