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Big Data transforming the Gaming Industry

Ever since the video gaming industry has entered the online space, this fast-paced industry is almost bursting. Bringing in about $20 billion of revenue a year in the U.S. market alone, this industry is now scaling new heights with vast data out-pours and advances in big data analytics. In the world of online and offline video games, joystick movements and every interactive step is a source of valuable data-points, which can deliver fascinating solutions for enhancing gamer experience and increasing revenue streams. The world of games is like any other form of entertainment-it requires addictive rewards to make the gamers come back again and again. According to reliable market reports, a large, video-game manufacturer has the potential to generate around 50 terabytes of data each day. In US, the gaming industry is certainly bigger than the movie industry in terms of revenue generation. Now that this prolific industry is rapidly embracing big data technologies, the industry is expected to make waves in novel methods of customer engagement, optimized and targeted advertising, and enhance the end-user experience.

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Tuesday, 21 January 2020
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