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Essence of Qualitative Research

Global markets are becoming more complex each day, and therefore, it has become essential for business intelligence teams to apply advanced methods for data interpretation. They believe that only the decisions based on quantitative data can be justified. Although there are some ways quantitative research may go wrong, the truth comes out only when you meet people, talk to them, involve them in creative exercises.

Read more at: http://www.dataversity.net/science-big-data-art-interpretation/

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