Instead of cracking your head on the entire data available it is of utmost importance to target the data which actually matters. Here are 5 ways to do so:-

1. First, find out the KPI (key performance indicator) of interest.

2. Drain out the noise that is creating useless buzz. This includes activities like likes and retweets graphs.

3. Filter the data patterns that make sense and avoid irrelevant or accidental patterns.

4. Use these data patterns to generate meaningful conclusions.

5. Avoid redundancies by sharing information. This is a key point in the field of analytics.

To read more, follow: http://marketingland.com/blinded-by-data-181971