Location analytics adoption rate is growing rapidly. It's fueled by various trends like: Exposure of geo-coding technology, increasing focus on regulatory requirements, market intelligence and competitive intelligence. Over 80% of all data contains a location component. Location intelligence is easily attained through utilizing Geographic Information System (GIS). Location Analytics helps to visualize & explore relationships within this data and uses the result in decision-making. Location analytics firms are focusing on packaged solutions that can be integrated into other solutions such as workforce management solutions and analytics software.

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