SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How bad data can be misleading

Big Data does not necessarily mean good data. And that, as increasing number of experts are saying more insistently, Big Data does not automatically yield good analytics. As everyone realizes, bad data equates to bad intelligence, which equates to bad decision-making and thus equates to bad things happening in your business. If the data is incomplete, out of context or otherwise contaminated, it can lead to decisions that could undermine the competitiveness of an enterprise or damage the personal lives of individuals. So how do we detect that? Firstly it's important to understand where your data originates. Has it been captured by your own work force? What measures were put in place to ensure that the very best job has been done and that the data being captured lives up to expectations? What are the requirements for the data your business needs and uses daily? Do you enhance your data from other sources (external or internal)? An example of how out of context data can lead to distorted conclusions comes from Harvard University professor Gary King, director of the Institute for Quantitative Social Science who was attempting to use Twitter feeds and other social media posts to predict the U.S. unemployment rate, by monitoring key words like "jobs," "unemployment," and "classifieds." To read more about the episode visit: http://www.infoworld.com/d/business-intelligence/big-data-without-good-analytics-can-lead-bad-decisions-225608.

Rate this blog entry:
Bankers must become hi-tech savvy
Obama's Open Data Policy

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Sunday, 25 August 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us