Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:

1. Collect first party data which mostly includes name, address, gender, age, etc.

2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.

3. Try to keep the marketing strategies simple, attractive and measurable.

4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.

5. Combine your first party, second party (media generated) and third party data for optimal insight.

6. Combining first-party and third-party data is essential to find the most likely new customer.

To read more, follow: http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784