The prospect's intent is demonstrated by the frequency of searches on a particular topic from that particular account. Such data is called "Intent Data" .External Intent data( Third -party providers) and Internal data ( CRM and Contact Form) are the sources for such data. It eliminates all the guesswork and saves time by looking out for companies which are researching for our goods and services and then providing them quality content. Till now only 17% companies make use of advances marketing techniques such as intent data. Such knowledge will be a competitive advantage. One of the main advantages is targeting different buyers in the same organization. Overall it would generate more sales.Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#d6OimfSHLPcfr9gb.97