SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Maximizing return on investment with Predictive Analytics

Big Data is the game-changing opportunity for marketing and sales. Airlines are spending on advertising. With the help of big data and analytics airlines can see how to allocate ad dollars. Marketing mix is one example of analytics which helps us understand which media vehicle works best. Following are the three key aspects of marketing mix-

1. Examining the noise- Airlines should take into account the impact of noise.

2. Normalizing the data- This means to adjust the data for external factors (those outside marketing campaign).

3. Performing a regression analysis- To calculate the return on each investment made for marketing and to know the mean impact of each campaign analysis of data is necessary.

To know more- http://revenueanalytics.com/blog/airlines-can-maximize-return-on-marketing-spend-with-predictive-analytics/

 

Rate this blog entry:
New platforms to make better decision with Big Dat...
Big Data Analytics Adoption

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, 25 June 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us