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Metrics for Accountants in a CRM System

Accounting ratios provide insight into multiple factors. Nowadays, database interactivity has become better and the increasing use of centralized data stores are increasing. So, accounting ratios also need some re-evaluation. David Gillman (Analyst with Studio B), writes about some metrics that an accountant must take into account in a CRM system. They are: Close Rate, Cost per Sale, True Profit per Customer, and Salesperson Effectiveness. To know more, follow:



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