SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Personalization through Targeting

The sprouting digital age has created both opportunities and challenges when it comes to businesses with customers. On one hand, the outburst of new channels has opened up amazing new ways to involve the audiences. On the other hand, it challenges the business enterprises to cut the noise out and stand apart to build a more sophisticated, intuitive and personalized relationship with their customers. In this regard they have gone one step further to personalize information such as name, title, organization, purchase history etc. and utilizes interactive and real-time data to create highly appropriate communication that is relevant to the user. This is what is called the hyper-personalization. Such an action of creating messages that target and connect with a specific subset of the overall consumer audience leads to companies’ willfully abandoning broad reaching marketing messages and creating different campaigns for different groups of people. This matter revolves around the question “what people want” and it’s predicted that the recent decade will see e-commerce companies connecting their brand through hyper personalization. Some of the renowned brands like Starbucks, Amazon and Spotify have adopted hyper-personalization, where AI and machine learning analyze numerous factors to power their recommendation engine. 

Read more at:


Rate this blog entry:
Big Data in Big Insurance
Machine Perception: An era of Smart Robotics

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 25 January 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us