Data Analytics is used in an ample number of ways to achieve a competitive advantage over other businesses. The various areas are - Big Data and Information Optimization helps in determining an organisation on how they can apply the present analytical access patterns and skill sets though it is still critical to audit the interaction between the analytical assets and core database system. Visual Analytics and Data Discovery gives guidance in finding a trend in the data set by developing various hypotheses and visualizing the complexity of the diverse data set. Companies need to inspect on different patterns and accord in the data for future benefit using Predictive Analytics. Right Time and Real Time Analytics are used to grasp on how customers are handling data analytics for managing industry. 

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