Predictive modelling software is known for training the model with the dataset with known results to predict outcomes for the new data. The two common types of predictive models are, classification model (example, predict outcome when a component fails) and regression models (predicts a number). The benefits of predictive analysis are: • Improved production efficiency: It allows for effective inventory forecasting, production rates for meeting demand, and the like. • Improved Decision making: It identifies patterns and trends for the data, enabling easy decision making. • Enhanced risk reduction: Predictive analysis, as the name suggests, enables prediction about the future. This is most helpful for a firm to save it from the upcoming risks. • Enhanced fraud detection: Being aware of the trend, a change becomes helpful in detection of fraud. • Targeted, personalized marketing campaigns: Predictive analysis helps in knowing the structure of the market and helps in closely targeting and personalizing marketing campaigns to attract customers. Read more at: https://blogs.opentext.com/predictive-analytics/