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Real time data and real time responses: Helps you in managing customers

According to the H.O. Maycotte (Austin Tech), Success in real time means collecting, assessing and acting on real-time customer data.” Ability to collect data and respond towards that data separates successful brands from the crowd. Steps to make real-time data and real-time response part of your operations, especially in marketing and customer service:
• Collect and consider real-time customer data in context.
• Look for context beyond the customer.
• Give mobile and social the central roles they deserve.
• Act fast.
• Anticipate your customer’s next move.
Read more at: http://www.forbes.com/sites/homaycotte/2015/06/16/5-ways-improve-customer-service-with-real-time-data-and-real-time-responses/

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