In a dynamic business environment every organization is seeking profit maximization & risk mitigation approach, the article talks about the latter, in uncertain business environment business leaders at time of complex & critical decision making take decision on the basis of intuition (gut feeling) rather than holistic analysis of situation. Even with data backed decisions there is a narrower approach attached in form of point estimates & averages. In this article a new approach Prescriptive Analysis is used where business are simulating probabilities to reduce risk that helps in robust analysis. This approach gives us broader perspectives showing us a range of possibilities & helps in better decision making.Read Full article at :- Target=_blankhttp://www.forbes.com/sites/gartnergroup/2016/03/24/use-prescriptive-analytics-to-reduce-the-risk-of-decisions/#465f9994785b