In modern business, organization must sell in a smart way by using CRM tools as CRM lets you organize information, keep track of prospects, also helps predict what the customers will buy and when they are likely to purchase it. It also acts as a control to make sales efforts more effective and in turn gives valuable information from sales campaigns to individual customers. Read more at: http://it.toolbox.com/blogs/insidecrm/sell-smarter-not-harder-with-crm-75292